- Many raw materials are used to manufacture sanitary ware products such as faucets, bathtubs, and showers. Different chemicals, minerals, oxidizing agents, and catalysts produce various sanitary ware products
- Soluble salts are aqueous organic complexes of metal cations. They are essentially used to decorate polished or unpolished vitreous ceramic tiles and various shades, which can be added by diluting the solution with water. Ceramic stains are used for coloration due to their high dispersion rate, which a calculated process can control. Dispersants are also used to deflocculate clay and its related suspended minerals instead of silicates and phosphates, as they can add unwanted alkalis to the system
- Germany dominated the European sanitary ware market in 2024, driven by a high preference for quality, sustainability, and technological innovation. German consumers favor touchless faucets, smart toilets, and energy-efficient showers especially in urban and green-certified buildings
- U.K. market is expected to grow at the fastest rate during the forecast period, supported by high penetration of smart homes, rising demand for contactless bathroom solutions, and increased focus on bathroom safety and accessibility
- The western toilets segment dominated the market with the largest revenue share of 28.7% in 2024, driven by increased demand for hygienic, water-efficient, and comfort-oriented toilet designs in both residential and commercial properties
