Europe Saturated Kraft Paper Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2032

Europe Saturated Kraft Paper Market Segmentation, By Basic Weight (100 to 200 GSM, 50 to 100 GSM, Less than 50 GSM, and More than 200 GSM), Paper Grade (Unbleached and Bleached), Application (Countertop, Worktops, Shelving, Partition, Flooring, and Others), Utility (Internal and External), End-Use (Industrial, Household, and Commercial) - Industry Trends and Forecast to 2032

 Saturated Kraft Paper Market Size

• The Europe saturated kraft paper market was valued at USD 403.29 million in 2024 and is expected to reach USD 576.97 million by 2032
• During the forecast period of 2025 to 2032 the market is likely to grow at a CAGR of 4.7%, primarily driven by rising demand for sustainable packaging and e-commerce growth
• This growth is driven by factors such as the demand for sustainable packaging, stringent environmental regulations, consumer preference for eco-friendly products and e-commerce growth

Saturated Kraft Paper Market Analysis

• The Europe saturated kraft paper market is experiencing steady growth driven by rising demand in construction, furniture, and interior design industries, where the material is valued for its strength, flexibility, and resistance to moisture and chemicals
• Increasing focus on sustainable and recyclable materials is also fueling market expansion, as saturated kraft paper is often produced from renewable wood pulp and certified under eco-labels such as FSC and PEFC
• Manufacturers are innovating with resin formulations and processing technologies to enhance product performance and meet diverse end-use requirements
• Key regions contributing to market growth include North America, Europe, and Asia-Pacific, with emerging economies showing significant potential due to rapid urbanization and infrastructure development

• For instance,

• In December 2023, Mondi announced the expansion of its saturating kraft paper range and increased capacity to better serve manufacturers of building panels, worktops, furniture, and technical films. With a new paper machine at its Štĕtí plant (Czech Republic) and optimized mill production at Frantschach (Austria) and Dynäs (Sweden), Mondi ensures short lead times, reliable supply, and enhanced production of Advantage MF Boost for laminated applications across Europe
• In December 2021, Nordic Paper Holding AB completed the acquisition of Glassine Canada Inc. for a preliminary price of USD 46.3 million. The acquired company specializes in greaseproof paper for food applications and serves mainly North American markets. This acquisition strengthened Nordic Paper Holding AB’s footprint in North America and expanded its product range and proximity to customers

• It supported growth in the saturated kraft paper market by enhancing production capabilities and addressing rising demand for specialty and food-grade papers

Report Scope and Saturated Kraft Paper Market Segmentation       

Saturated Kraft Paper Market Trends

“E-Commerce Packaging Expansion”

• The saturated kraft paper market is seeing a strong rise, particularly due to the growing e-commerce sector. As more people shop online, the demand for sustainable packaging solutions increases, making kraft paper a popular choice
• This type of paper is eco-friendly, durable, and perfect for packaging goods that need extra protection during shipping
• With e-commerce's rapid expansion, companies are turning to kraft paper for its ability to handle various product sizes and offer secure delivery. The trend toward reducing plastic use also boosts the market, as kraft paper offers an eco-conscious alternative

• For instance,

  • In October 2023, the e-commerce industry is experiencing rapid growth, fueled by new technologies and innovations aimed at sustainability. Manufacturers are streamlining processes to create more eco-friendly packaging solutions. With the increasing availability of smartphones and internet access Europely, more people are engaging in online shopping than ever before. This has led to a significant shift in the way products are packaged and delivered, emphasizing sustainability. The future of e-commerce and packaging looks bright, driven by these advancements and a growing demand for eco-conscious practices.

• On March, 2024 According to Mondi Group As eCommerce packaging evolves, understanding how consumers handle packaging after receiving their orders is crucial. A survey reveals that sustainability is a major concern for consumers, with many eager to reduce packaging waste. Interestingly, 47% of Boomers are likely to recycle packaging, while only 32% of Gen Z do the same. The younger generation, who often purchase clothing in plastic packaging, tend to dispose of it in general waste instead. This highlights the need for more sustainable packaging options, especially for products popular with younger shoppers

• Overall, e-commerce growth is driving the adoption of saturated kraft paper in packaging across industries

Saturated Kraft Paper Market Dynamics

Driver

“Growing Demand for Decorative Laminates in Construction Sector”

• Saturated kraft paper serves as a foundational material in producing High-Pressure Laminates (HPLs), which are extensively used for enhancing surfaces such as flooring, countertops, and wall panels
• As urbanization accelerates and consumer preferences shift towards aesthetically pleasing and durable interiors, the need for such laminates rises
• This trend directly boosts the consumption of saturated kraft paper, given its essential role in laminate production. In addition, the construction industry's emphasis on sustainable and cost-effective materials further amplifies this demand, as saturated kraft paper offers recyclability and environmental benefits
• Consequently, the symbiotic relationship between the growth of decorative laminates in construction and the saturated kraft paper market underscores the latter's expansion in response to evolving architectural and design preferences

For instance,

• In December 2024, NBM Media Pvt. Ltd. highlighted that, CenturyPly reaffirmed its leadership in India’s plywood and decorative veneer market, with a valuation of USD 1640.97 million. The company is expanding aggressively with greenfield and brownfield investments in Andhra Pradesh to boost MDF and laminate capacity. Innovations like anti-fingerprint laminates, designer veneers, and Century Cubicles highlight its design-forward approach. CenturyPly is also widening its dealer network in tier 2–4 towns and aims to double laminate exports to USD 34.62 million in three years, reflecting robust domestic and Europe demand
• In December 2021, according to Techbullion,  the paper market is projected to grow due to rising demand for decorative laminates in flooring, furniture, and interior applications. The surge in ready-to-assemble furniture and laminated surfaces in the construction industry, coupled with continuous design innovations, is fueling market expansion. In addition, the growth of eCommerce is opening new income streams. Saturated kraft paper’s durability, recyclability, and moisture resistance make it ideal for various construction and interior applications

• Saturated kraft paper, essential in producing high-pressure laminates for surfaces such as flooring and countertops, benefits directly from this trend. This symbiotic relationship underscores the importance of saturated kraft paper in meeting modern construction and design demands

Opportunity

“Online Retailers Prefer Kraft-Based Mailer Solutions”

• The saturated kraft paper offers notable opportunities, particularly with the increasing adoption of kraft-based mailer solutions by online retailers. As e-commerce continues to expand, there's a heightened demand for packaging that is both sustainable and durable
• Kraft paper mailers, being biodegradable and lightweight, meet these criteria, making them a preferred choice for shipping various products. In addition, advancements in kraft paper mailer designs, such as enhanced water and tear resistance, further broaden their applicability across different sectors
• Manufacturers focusing on these innovations can effectively cater to the evolving needs of the e-commerce industry and capitalize on the market's potential

For instance,

• In January 2021, according to the article published by NewsPackaging, Mondi launched a USD 72.2 million kraft paper machine at its Štětí factory in the Czech Republic, becoming the first in Europe dedicated to producing specialty kraft paper from fresh and recycled fibers for retail and online shopping bags. The machine produced up to 130,000 tons annually of 100% recyclable EcoVantage paper, offering high strength, printability, and a natural look. This development created an opportunity in the saturated kraft paper market by supporting the shift among online retailers toward kraft-based mailer solutions that are both sustainable and suitable for branding and e-commerce packaging needs
• In June 2023, as per the GIE Media, Inc., Walmart announced it would shift to kraft paper mailers for home delivery and offer an opt-out option for bags in online pickup orders, targeting wider implementation by year-end. With 27% growth in its eCommerce operations, the company aimed to support order fulfillment using paper-based alternatives across its network. This move was expected to boost kraft paper demand by over 2,000 tons annually. The decision presented a clear opportunity in the saturated kraft paper market, pointing to increasing adoption of kraft-based mailer solutions by major online retailers.

• The rapid expansion of e-commerce has led to a heightened demand for reliable and adaptable packaging materials. Kraft paper, known for its strength and versatility, is well-suited to meet these requirements
• This shift allows kraft paper manufacturers to innovate and diversify their product offerings, such as developing enhanced kraft paper variants to cater to the specific needs of online retailers

Restraint/Challenge

“Availability of Substitute Materials with Lower Production Costs”

• The market faces a significant restraint due to the increasing availability of substitute materials that offer similar or enhanced performance at lower production costs
• Alternatives such as biogenic composites (e.g., PaperShell), synthetic laminates, and low-cost plastic-based sheets are gaining traction across industries such as furniture, packaging, and construction
• These substitutes often provide better durability, moisture resistance, or aesthetic flexibility while also being cost-effective. As industries prioritize sustainability and cost-efficiency, demand for traditional saturated kraft paper may decline, impacting market growth

For instance,

• In February 2025, according to the article published by Wood Central, a growing shift toward innovative biogenic materials such as PaperShell is emerging as a potential restraint for the market. Developed from virgin or recycled kraft paper, PaperShell offers a lightweight, moldable, and highly durable alternative for use in architecture, automotive, and consumer goods. Its ability to replace traditional materials with lower environmental impact and increasing interest from industries seeking cost-effective, sustainable solutions highlights the rising availability of substitute materials, challenging the dominance of conventional saturated kraft paper products
• In June 2022, Stora Enso launched AvantForte WhiteTop, a 100% virgin fiber-based, OBA-free kraftliner designed for premium packaging applications such as fresh food and e-commerce. Engineered with Tri-Ply technology, it offers superior strength and print quality, enabling material efficiency. Produced at the upgraded Oulu site in Finland, the product reflects a market shift toward renewable, plastic-free, and high-performing alternatives. This innovation adds pressure on conventional saturating kraft paper producers, as newer, high-strength liners may serve as efficient replacements in select end-use cases
• The rising adoption of low-cost, high-performance substitute materials poses a considerable restraint to the saturated kraft paper market. As industries increasingly shift toward more economical and sustainable alternatives, the demand for conventional kraft paper may decline
• This growing competition from substitutes could restrain market expansion, prompting manufacturers to innovate and enhance the value proposition of saturated kraft paper

Saturated Kraft Paper Market Scope

The market is segmented on the basis of basic weigh, paper grade, application, utility, and end use.

Saturated Kraft Paper Market Regional Analysis

“Germany is the dominant country in the Europe Saturated Kraft Paper Market”

• Germany leads the Europe Saturated Kraft Paper Market, thanks to its strong industrial base and demand from sectors like construction, furniture, and packaging
• The country’s emphasis on high-quality engineered wood products and eco-friendly packaging drives consistent use of saturated kraft paper, especially in laminates and decorative applications
• Germany also benefits from advanced manufacturing technologies and strict environmental standards, which support the shift from plastics to sustainable paper solutions
• With a well-developed recycling system and active investment in green materials, Germany sets the pace for kraft paper production and innovation across Europe

“U.K. is Projected to Register the Highest Growth Rate”

• U.K. is the fastest growing country in the Europe saturated kraft paper market due to expansion of the construction sector, rising demand in flooring applications and increasing e-commerce sector

Saturated Kraft Paper Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Europe presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

The Major Market Leaders Operating in the Market Are:

• Mayr-Melnhof Karton AG (Austria)
• International Paper (U.S.)
• Mondi (Austria)
• WestRock Company. (U.S.)
• Stora Enso (Finland)
• Nordic Paper (Sweden)
• Ahlstrom
• Mayr-Melnhof Karton AG
• Ranheim
• WARAQ, (Saudi Arabia)
• Northern Technologies International Corporation (NTIC). (U.S.)
• Potsdam Specialty Paper Inc. (U.S.)
• Pudumjee Paper Products (India)
• HAL Industries Inc. (U.S.)
• SCG International Corporation (Thailand)
• Fortune Paper Mills LLP (India)
• Venkraft Paper Mills Pvt.Ltd. (India)
• Gordon Paper Company, Inc. (U.S.)
• Fleenor Paper Company
• Onyx Papers. (U.S.)

Latest Developments in Europe Saturated Kraft Paper Market

• In December 2021, MM Group announced plans to enter the sack kraft paper market, leveraging its Kwidzyn mill in Poland to meet growing demand for sustainable fiber-based packaging. The company will focus on bleached sack kraft paper while also expanding ABSORBEX saturating kraft paper capacity. CEO Peter Oswald highlighted strong IPACK sales growth and plans for further kraft paper innovations
• In March 2025, Mondi announced its collaboration with Hans Schmid KG, supplying Ad/Vantage Boost, a saturated kraft paper for furniture and flooring laminates. Known for its strength and absorbency, Ad/Vantage Boost acts as a resin carrier, ensuring high-performance laminate applications. Produced from 100% responsibly sourced long fibres in Sweden and Austria, it is available with FSC or PEFC certification. This partnership strengthens Europe’s supply of premium impregnated paper for worktops, furniture, and industrial uses
• In September 2024, Ahlstrom has launched a feasibility study to add saturation and release coating capability for tape base papers, addressing growing demand, especially in the Americas. The investment would enhance its product range, including creped base papers, for industries like automotive, aerospace, construction, and packaging. It aligns with Ahlstrom’s sustainability goals by improving recyclability and using more renewable materials. A decision is expected soon after the study’s completion
• In October 2024, MM Kotkamills introduced ALASKA KRAFT, a new fully coated virgin fiber cartonboard produced at its MM Količevo mill in Slovenia. The board featured a white top layer with 10% recycled fibers and a brown kraft reverse side, offering both strength and visual appeal. It was designed for packaging applications such as fruit trays, sleeves, and take-away containers. The product combined high stiffness, durability, and sustainability by using responsibly sourced virgin and recycled fibers. Through this launch, the company strengthened its eco-friendly portfolio and enhanced service flexibility across European markets 

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