“Accelerating Demand for Immersive Digital Content in Media and Entertainment”
- The Europe Volumetric Video Market is the growing demand for immersive and interactive digital content in the media, entertainment, and live event sectors. Consumers across Europe are increasingly gravitating toward content that delivers a heightened sense of realism and presence—preferences that traditional 2D video formats are unable to fully meet.
- For instance, In March 2024, Germany’s Fraunhofer HHI Institute collaborated with local broadcasters to launch a volumetric video-based interactive concert experience. Using multiple camera arrays, artists were rendered as 3D holograms, allowing viewers to navigate freely within the performance environment using VR headsets. This initiative attracted widespread attention and set a precedent for immersive entertainment formats in the region.
- In the UK and France, broadcasters and AR/VR content studios are also experimenting with volumetric storytelling to create engaging museum exhibitions, sports content, and virtual cinema experiences. These applications are reshaping audience expectations and driving investment in volumetric capture infrastructure.
- The rapid adoption of 5G and edge computing across Europe further complements this trend by supporting high-bandwidth content transmission, allowing real-time delivery of volumetric experiences to consumer devices.
