“Growing Demand for Healthier and Functional Bubble Tea Variants”
- A notable trend in the GCC bubble tea market is the increasing demand for healthier and functional bubble tea options, driven by rising health consciousness among consumers
- Many bubble tea brands are introducing low-sugar, dairy-free, and nutrient-enriched variants to cater to individuals seeking guilt-free indulgence without compromising on taste
- The use of alternative sweeteners, plant-based milk options, and added functional ingredients like collagen and probiotics is gaining traction, aligning with the region’s preference for wellness-focused beverages
- This shift in consumer preferences is encouraging market players to innovate and expand their product offerings, fueling the growth of the bubble tea market in the GCC region
