“Increasing Consumer Awareness of Digestive Health Benefits”
Increasing consumer awareness of digestive health benefits has led to a rise in demand for functional foods such as A2 yogurt. Consumers are becoming more conscious of the link between diet and gut health, recognizing the role of probiotics and easier-to-digest proteins in promoting digestive comfort. A2 yogurt, made from milk containing only the A2 beta-casein protein, is marketed as gentler on the stomach compared to traditional dairy. As a result, more individuals with lactose intolerance, digestive sensitivities, or those seeking to improve gut health are opting for A2-based products. This shift is driving growth in the digestive health food sector.
