- Agritourism plays a crucial role in promoting rural economies, offering immersive farm experiences, and supporting sustainable tourism. It includes activities such as farm stays, educational farm visits, outdoor recreation, and agricultural festivals, attracting both domestic and international tourists
- The demand for agritourism experiences is significantly driven by the growing consumer preference for eco-friendly travel, increasing interest in farm-to-table dining, and rising awareness about sustainable agriculture. More than half of the global demand comes from regions where rural tourism initiatives are actively promoted by governments and private stakeholders
- North America stands out as one of the dominant regions in the agritourism market, driven by its well-developed rural infrastructure and strong government support for farm-based tourism
- For instance, the U.S. agritourism sector has seen steady growth, with increasing participation from family-owned farms, local businesses, and rural communities. From large agricultural estates to small organic farms, the region is adopting and driving innovations in agritourism practices
- Globally, agritourism ranks as one of the most significant contributors to rural economic development, second only to conventional tourism industries. It plays a pivotal role in enhancing farm profitability, preserving cultural heritage, and promoting agricultural sustainability
