“Increasing Adoption of Intellectual Property (IP)-Based Attractions”
- One prominent trend in the global amusement parks market is the increasing adoption of intellectual property (IP)-based attractions where parks integrate popular franchises from movies, TV shows, and video games to enhance visitor engagement
- This trend is fueled by the growing demand for immersive storytelling and brand-driven experiences, leading entertainment giants to invest in franchise-themed expansions that attract dedicated fan bases
- For instance, Warner Bros has developed The Wizarding World of Harry Potter across multiple locations, offering an authentic, immersive experience with themed rides, shops, and interactive wands
- As consumers seek more personalized and immersive entertainment, theme parks are evolving to provide technology-driven experiences, interactive attractions, and expanded IP-based lands that strengthen visitor loyalty
- This shift is expected to accelerate innovation in theme park design and storytelling, ensuring long-term growth and sustained visitor interest in an increasingly competitive market
