“Shifting Preference Towards Natural and Antibiotic-Free Growth Promoters”
- Growing consumer demand for antibiotic-free meat and dairy products is encouraging the shift towards natural growth enhancers such as phytogenics, probiotics, and enzymes
- Regulatory bans and restrictions on antibiotic growth promoters in regions like the EU, China, and the U.S. are accelerating the adoption of alternative solutions
- Companies like Cargill (U.S.) and Phibro Animal Health Corporation (U.S.) are expanding their portfolios with natural and sustainable performance enhancers
- Increasing investment in R&D for plant-based and organic acid-based additives is driving innovation in antibiotic-free feed solutions
- The trend aligns with global sustainability goals and consumer-driven clean-label demands
