- Animation is a visual art form that involves creating the illusion of motion through a sequence of static images. It can be achieved through various techniques, such as traditional hand-drawn animation, computer-generated imagery (CGI), or stop-motion animation. Animators manipulate images or objects to convey movement and tell stories, making it a versatile medium used in films, cartoons, video games, and other interactive media
- The escalating demand for animation is primarily fueled by the surge in digital content consumption via OTT platforms, increased use of animated formats in e-learning and marketing, and the growing affordability and accessibility of advanced animation software and production tools
- North America dominated the animation market with a share of 40.5% in 2024, due to the concentration of major animation studios, robust digital infrastructure, and high demand for content across streaming platforms and advertising
- Asia-Pacific is expected to be the fastest growing region in the animation market during the forecast period due to a massive consumer base, rapid growth of mobile and digital platforms, and increased investment in animation studios
- 3D animation segment dominated the animation market with a market share of 61.7% in 2024, due to its extensive use in feature films, gaming, virtual reality, and high-end advertising. 3D animation offers realism, depth, and advanced motion dynamics, making it the preferred choice for visually immersive content across industries. Studios and content creators leverage 3D tools for creating complex scenes, which are crucial in high-budget productions and branded experiences
