- Anion sanitary pads, embedded with negatively charged ions to provide antibacterial and odor-control benefits, are emerging as a preferred choice in feminine hygiene for women seeking natural, skin-friendly, and chemical-free alternatives in both developed and developing markets due to their enhanced comfort and health-oriented attributes
- The growing demand for anion sanitary pads is primarily fueled by rising awareness about menstrual health, increasing sensitivity to synthetic materials in traditional pads, and a shift toward sustainable and organic hygiene products
- North America dominated the anion sanitary pads market with the largest revenue share of 41.8% in 2024, driven by a growing base of health-conscious consumers, strong retail presence of organic hygiene brands, and increasing adoption of eco-friendly menstrual products across the U.S. and Canada
- Asia-Pacific is expected to be the fastest growing region in the anion sanitary pads market during the forecast period due to increasing awareness, government-backed hygiene initiatives, and rising disposable incomes in populous countries such as India and China
- Night Use segment dominated the anion sanitary pads market with a market share of 56.9% in 2024, driven by its established reputation for security and ease of retrofit into existing door setups
