Global Feminine Hygiene Products Market, By Nature (Disposable, Reusable), Product Type (Sanitary Pads, Tampons and Menstrual Cup, Panty Liners and Shields, Internal Cleansers and Sprays, Disposable Razors and Blades), Distribution Channel (Supermarkets/Hypermarkets, Pharmacy, Online Stores, Others) – Industry Trends and Forecast to 2030.
Feminine Hygiene Products Market Analysis and Size
Every year, almost 60% of women in India are diagnosed with vaginal and urinary tract disorders and infections as a result of inadequate menstrual hygiene. Feminine hygiene products are used to keep internal body parts clean, clean vaginal discharge, and remove undesirable hair during menstruation. Feminine hygiene goods include sanitary pads, tampons, internal cleaners and sprays, panty liners and shields, and disposable razors and blades. The global feminine hygiene products market is growing due to new product launches and rising health concerns among women.
Data Bridge Market Research analyzes that the global feminine hygiene products market which was USD 23.88 billion in 2022, would rocket up to USD 40.73 billion by 2030, and is expected to undergo a CAGR of 4.3% during the forecast period. The “Sanitary Pads” segment is expected to dominate the product type segment of the market owing to the growing demand for quality hygiene products for women and increasing awareness about feminine hygiene among people globally.
In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, patient epidemiology, pipeline analysis, pricing analysis, and regulatory framework.
Feminine Hygiene Products Market Scope and Segmentation
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Report Metric |
Details |
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Forecast Period |
2023 to 2030 |
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Base Year |
2022 |
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Historic Years |
2021 (Customizable to 2015-2020) |
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Quantitative Units |
Revenue in USD Billion, Volumes in Units, and Pricing in USD |
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Segments Covered |
Nature (Disposable, Reusable), Product Type (Sanitary Pads, Tampons and Menstrual Cup, Panty Liners and Shields, Internal Cleansers and Sprays, Disposable Razors and Blades), Distribution Channel (Supermarkets/Hypermarkets, Pharmacy, Online Stores, Others) |
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Countries Covered |
U.S., Canada, Mexico, Germany, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, South Africa, Saudi Arabia, U.A.E., Egypt, Israel, Rest of Middle East and Africa, Brazil, Argentina, and Rest of South America |
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Market Players Covered |
Johnson & Johnson Private Limited. (U.S.), Procter & Gamble (U.S.), Kimberly-Clark (U.S.), Essity Aktiebolag (publ) (Sweden), Kao Corporation (Japan), Daio Paper Corporation (Japan), Unicharm Corporation (Japan), Premier FMCG (South Africa), Ontex (Belgium), Hengan International Group Company Ltd. (China), Drylock Technologies (Belgium), Natracare LLC (U.S.), First Quality Enterprises, Inc. (U.S.), Bingbing Paper Co., Ltd. (China), TZMO SA (Poland), Quanzhou Hengxue Women Sanitary Products Co., Ltd. (China), Rael (U.S.), Redcliffe Hygiene Private Limited (India), The Keeper, Inc. (U.S.), MeLuna GmbH (Germany), Diva International Inc. (Canada), and Hygienic Articles (Mexico) |
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Market Opportunities |
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Market Definition
Feminine hygiene products are used by women to keep their bodies and intimate areas clean. Different layers of quilted cotton fabric are sandwiched between layers of extremely absorbent plastic and polymers that are impervious to liquids. Tampons, sanitary pads, menstruation cups, and napkins/pads are examples of these goods created from synthetic and natural raw materials.
Global Feminine Hygiene Products Market Dynamics
Drivers
- Increasing Government Initiatives towards Menstrual Hygiene
Consumer knowledge of menstrual hygiene is growing as the number of working women and income levels rises. These are some of the primary drivers which drives the global expansion of feminine hygiene products such as tampons, sanitary pads, and menstrual cups. Furthermore, the feminine hygiene business has begun to expand faster globally as a result of government programs to distribute free sanitary pads, mainly in poorer nations.
For instance,
- In March 2021, the Japanese government set aside JPY 1.3 billion to assist women in need of menstrual supplies. The government also aided local governments by providing free sanitary pads and tampons to the people
- Rising Literacy Level among Females
During the last decade, global agencies and organizations such as UNICEF and UNESCO have been engaged in increasing the literacy levels of young ladies in undeveloped and developing countries, believing that higher female literacy will improve feminine health management. Menstruation health and cleanliness are considered a fundamental right of women and girls by UNICEF, and it is a major priority in the 2030 Sustainable Development Goals (SDGs). Female literacy is expected to improve comprehensive feminine health management and is hence linked to the use of feminine hygiene products. As a result, growing female literacy is likely to fuel the market for feminine hygiene products.
Opportunity
- Emerging Eco-Friendly Feminine Hygiene Products
The inability of feminine hygiene products to biodegrade is currently a major environmental issue. Developing environmentally friendly products such as natural fiber sanitary napkins, on the other hand, is a realistic approach to flourish in this industry. Natural absorbent fibers such as organic cotton, banana fiber, jute, and bamboo etc are widely available, biodegradable, and have a low carbon impact. The use of these fibers also reduce the cost of manufacturing sanitary napkins.
Restraints/Challenges
- Social Stigma Associated with Menstruation and Feminine Hygiene Products
The conventional perception and stigma connected with menstruation for many women is a severe disadvantage. According to the Essity Health and Hygiene Report 2019, one in every four women in the world is of menstruation age. Women who menstruate require not just a private space to wash and manage their periods, but also feminine hygiene supplies and a proper disposal location. Menstruation is a hindrance to community engagement, education, and working life in rural places as these needs are frequently disregarded.
- Impact of Feminine Hygiene Products on the Environment
Currently, one of the most debated topics is the environmental impact of sanitary napkins. Plastic disposable sanitary napkin takes 500-800 years to degrade entirely. Every month, thousands of tonnes of disposable sanitary napkin waste are generated around the world. According to Menstrupedia, a digital resource for information on menstruation and related concerns, India produces around 432 million sanitary napkins every year, enough to fill 24 hectares of waste.
The global feminine hygiene products market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, and technological innovations in the market. To gain more info on this market, contact Data Bridge Market Research for an analyst brief, our team will help you make an informed market decision to achieve market growth.
Recent Developments
- In May 2020, in Rockingham County, North Carolina, Ontex revealed plans for a new personal hygiene manufacturing plant. Production at the new site began in mid-2021
- In October 2020, Kimberly-Clark Corporation acquired Softex Indonesia to help the company expand its personal care business in Southeast Asia
Global Feminine Hygiene Products Market Scope
The global feminine hygiene products market is segmented on the basis of nature, product type, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Nature
- Disposable
- Reusable
Product Type
- Sanitary Pads
- Tampons and Menstrual Cup
- Panty Liners and Shields
- Internal Cleansers and Sprays
- Disposable Razors and Blades
Distribution Channel
- Supermarkets/Hypermarkets
- Pharmacy
- Online Stores
- Others
Global Feminine Hygiene Products Market Regional Analysis/Insights
The global feminine hygiene products market is analyzed and market size insights and trends are provided by country, nature, product type, and distribution channel as referenced above.
The countries covered in this market report are U.S., Canada, Mexico, Germany, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, South Africa, Saudi Arabia, U.A.E., Egypt, Israel, rest of Middle East and Africa, Brazil, Argentina, and rest of South America.
Asia-Pacific is expected to dominate the global feminine hygiene products market due to the presence of big population in nations such as India and China, which have a large number of women in reproductive years. Furthermore, the increase in disposable income allows women to pick from a wide range of hygiene and sanitary options.
North America is expected to be the fastest growing region during the forecast period of 2023 to 2030 due to the period panties and period cups which are becoming more popular in this region, and dominating players, high awareness, and a diverse product range.
The country section of this market report also provides individual market impacting factors and changes in regulation in the market domestically that impact the current and future trends of the market. Data points such as downstream and upstream value chain analysis, technical trends, Porter's five forces analysis, and case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.
Healthcare Infrastructure Growth Installed Base and New Technology Penetration
The global feminine hygiene products market also provides you with a detailed market analysis for every country's growth in healthcare expenditure for capital equipment, installed base of different kinds of products for the market, the impact of technology using lifeline curves and changes in healthcare regulatory scenarios and their impact on the market.
Competitive Landscape and Global Feminine Hygiene Products Market Share Analysis
The global feminine hygiene products market competitive landscape provides details by competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width, and breadth, and application dominance. The above data points provided are only related to the companies' focus related to the market.
Some of the major players operating in the global feminine hygiene products market are:
- Johnson & Johnson Private Limited. (U.S.)
- Procter & Gamble (U.S.)
- Kimberly-Clark (U.S.)
- Essity Aktiebolag (publ) (Sweden)
- Kao Corporation (Japan)
- Daio Paper Corporation (Japan)
- Unicharm Corporation (Japan)
- Premier FMCG (South Africa)
- Ontex (Belgium)
- Hengan International Group Company Ltd. (China)
- Drylock Technologies (Belgium)
- Natracare LLC (U.S.)
- First Quality Enterprises, Inc. (U.S.)
- Bingbing Paper Co., Ltd. (China)
- TZMO SA (Poland)
- Quanzhou Hengxue Women Sanitary Products Co., Ltd. (China)
- Rael (U.S.)
- Redcliffe Hygiene Private Limited (India)
- The Keeper, Inc. (U.S.)
- MeLuna GmbH (Germany)
- Diva International Inc. (Canada)
- Hygienic Articles (Mexico)
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