Global Feminine Hygiene Products Market, By Nature (Disposable and Reusable), Product Type (Sanitary Pads, Tampons and Menstrual Cup, Panty Liners and Shields, Internal Cleansers and Sprays and Disposable Razors and Blades), and Distribution Channel (Supermarkets/Hypermarkets, Pharmacy, Online Stores, and Others) – Industry Trends and Forecast to 2029
Market Analysis and Size
Every year, almost 60% of women in India are diagnosed with vaginal and urinary tract disorders and infections as a result of inadequate menstrual hygiene. Feminine hygiene products are used to keep internal body parts clean, clean vaginal discharge, and remove undesirable hair during menstruation. Feminine hygiene goods include sanitary pads, tampons, internal cleaners and sprays, panty liners and shields, disposable razors and blades. The market for feminine hygiene products is growing due to new product launches and rising health concerns among women.
Data Bridge Market Research analyses that the feminine hygiene products market which was USD 22.34 billion in 2021, would rocket up to USD 38.10 billion by 2029, and is expected to undergo a CAGR of 6.90% during the forecast period 2022 to 2029. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team also includes in-depth expert analysis, patient epidemiology, pipeline analysis, pricing analysis, and regulatory framework.
Report Scope and Market Segmentation
2022 to 2029
2020 (Customizable to 2014 - 2019)
Revenue in USD Billion, Volumes in Units, Pricing in USD
Nature (Disposable and Reusable), Product Type (Sanitary Pads, Tampons and Menstrual Cup, Panty Liners and Shields, Internal Cleansers and Sprays and Disposable Razors and Blades), and Distribution Channel (Supermarkets/Hypermarkets, Pharmacy, Online Stores, and Others)
U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America
Market Players Covered
Johnson & Johnson Private Limited. (U.S), Procter & Gamble (U.S), Kimberly-Clark (U.S), Essity Aktiebolag (publ) (Sweden), Kao Corporation (Japan), Daio Paper Corporation (Japan), Unicharm Corporation (Japan), Premier FMCG (South Africa), Ontex (Belgium), Hengan International Group Company Ltd. (China), Drylock Technologies (Belgium), Natracare LLC (U.S), First Quality Enterprises, Inc. (U.S), Bingbing Paper Co., Ltd. (China), TZMO SA (Poland), Quanzhou Hengxue Women Sanitary Products Co., Ltd. (China), Rael (U.S), Redcliffe Hygiene Private Limited (India), The Keeper, Inc. (US), MeLuna GmbH (Germany), Diva International Inc. (Canada), Hygienic Articles (Mexico)
Women often use feminine hygiene products to keep their bodies clean. Different layers of quilted cotton fabric are sandwiched between layers of extremely absorbent plastic and polymers that are impervious to liquids. Tampons, sanitary pads, menstruation cups, and napkins/pads are examples of these goods created from synthetic and natural raw materials.
Feminine Hygiene Products Market Dynamics
- Increasing government initiatives towards menstrual hygiene
Consumer knowledge of menstrual hygiene is growing, as the number of working women and income levels rises. These are some of the primary drivers which drives the global expansion of feminine hygiene products such as tampons, sanitary pads, and menstrual cups. Furthermore, the feminine hygiene business has begun to expand faster globally as a result of government programs to distribute free sanitary pads, mainly in poorer nations. For example, the Japanese government set aside JPY 1.3 billion in March 2021 to assist women in need of menstrual supplies. The government also aided local governments by providing free sanitary pads and tampons to the people.
- Rising literacy level among females
During the last decade, global agencies and organizations such as UNICEF and UNESCO have been engaged in increasing the literacy levels of young ladies in undeveloped and developing countries, believing that higher female literacy will improve feminine health management. Menstruation health and cleanliness are considered a fundamental right of women and girls by UNICEF, and it is a major priority in the 2030 Sustainable Development Goals (SDGs). Female literacy is expected to improve comprehensive feminine health management and is hence linked to the use of feminine hygiene products. As a result, growing female literacy is likely to fuel the market for feminine hygiene products.
- Technological innovations
Increased government and non-profit activities to offer creative, eco-friendly, and simple-to-use solutions are increasing demand for a variety of novel items that will be released in the future.
- Emerging eco-friendly feminine hygiene products
The inability of feminine hygiene products to biodegrade is currently a major environmental issue. Developing environmentally friendly products such as natural fibre sanitary napkins, on the other hand, is a realistic approach to flourish in this industry. Natural absorbent fibres such as organic cotton, banana fibre, jute, and bamboo etic are widely available, biodegradable, and have a low carbon impact. The use of these fibres also reduces the cost of manufacturing sanitary napkins.
- Social stigma associated with menstruation and feminine hygiene products
The conventional perception and stigma connected with menstruation for many women is a severe disadvantage. According to the Essity Health and Hygiene Report 2019, one in every four women in the world is of menstruation age. Women who menstruate require not just a private space to wash and manage their periods, but also feminine hygiene supplies and a proper disposal location. Menstruation is a hindrance to community engagement, education, and working life in rural places because these needs are frequently disregarded.
- Impact of feminine hygiene products on the environment
Currently, one of the most ardently debated topics is the environmental impact of sanitary napkins. Plastic disposable sanitary napkin takes 500-800 years to degrade entirely. Every month, thousands of tonnes of disposable sanitary napkin waste are generated around the world. According to Menstrupedia, a digital resource for information on menstruation and related concerns, India produces around 432 million sanitary napkins every year, enough to fill 24 hectares of waste.
This feminine hygiene products market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the feminine hygiene products market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
COVID-19 Impact on Feminine Hygiene Products Market
People living in poverty experienced challenges acquiring menstrual hygiene materials and related health treatments during the pandemic COVID-19 because of the lockdown, increased costs, and economic insecurity. During the first phase of the lockdown, sanitary napkins were not listed on the list of critical commodities, causing serious production and supply disruptions, resulting in a shortage at pharmacies, grocery stores, and e-commerce websites. However, on March 29, 2020, Ajay Bhalla, India's home secretary, released an amendment to all state chief secretaries clarifying that sanitary napkins would be included in the list of basic products. Due to the fact that these products were classified as essential items, their production and sales were normalized, stabilising the market examined from 2022 to 2029.
- In May 2020, In Rockingham County, North Carolina, Ontex revealed plans for a new personal hygiene manufacturing plant. Production at the new site is expected to begin in mid-2021.
- In October 2020, Kimberly-Clark Corporation acquired Softex Indonesia to help the company expand its personal care business in Southeast Asia.
Global Feminine Hygiene Products Market Scope
The feminine hygiene products market is segmented on the basis of nature, type and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
- Sanitary Napkins
- Panty Liners and Shields
- Menstrual Cups
- Internal Cleansers and Sprays
- Disposable Razors and Blades
- Online Stores
Feminine Hygiene Products Market Regional Analysis/Insights
The feminine hygiene products market is analysed and market size insights and trends are provided by country, nature, type and distribution channel as referenced above.
The countries covered in the feminine hygiene products market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
Asia-Pacific had the biggest market share in terms of revenue. One of the primary reasons driving regional expansion is the big population in nations such as India and China, which have a large number of women in reproductive years. Furthermore, the increase in disposable income allows women to pick from a wide range of hygiene and sanitary options.
North America also contributed a large market share. Period panties and period cups are becoming more popular in this region due to dominating players, high awareness, and a diverse product range.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Healthcare Infrastructure growth Installed base and New Technology Penetration
The feminine hygiene products market also provides you with detailed market analysis for every country growth in healthcare expenditure for capital equipment, installed base of different kind of products for feminine hygiene products market, impact of technology using life line curves and changes in healthcare regulatory scenarios and their impact on the feminine hygiene products market. The data is available for historic period 2010-2020.
Competitive Landscape and Feminine Hygiene Products Market Share Analysis
The feminine hygiene products market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to feminine hygiene products market.
Some of the major players operating in the feminine hygiene products market are:
- Johnson & Johnson Private Limited. (U.S)
- Procter & Gamble (U.S)
- Kimberly-Clark (U.S)
- Essity Aktiebolag (publ) (Sweden)
- Kao Corporation (Japan)
- Daio Paper Corporation (Japan)
- Unicharm Corporation (Japan)
- Premier FMCG (South Africa)
- Ontex (Belgium)
- Hengan International Group Company Ltd. (China)
- Drylock Technologies (Belgium)
- Natracare LLC (U.S)
- First Quality Enterprises, Inc. (U.S)
- Bingbing Paper Co., Ltd. (China)
- TZMO SA (Poland)
- Quanzhou Hengxue Women Sanitary Products Co., Ltd. (China)
- Rael (U.S)
- Redcliffe Hygiene Private Limited (India)
- The Keeper, Inc. (U.S)
- MeLuna GmbH (Germany)
- Diva International Inc. (Canada)
- Hygienic Articles (Mexico)