“Increasing Demand for Natural Colorants and Clean-Label Products”
- One prominent trend in the global anthocyanins market is the increasing demand for natural colorants and clean-label ingredients in the food, beverage, and cosmetics industries.
- This trend is driven by a growing consumer preference for plant-based and health-oriented products, coupled with rising concerns over the use of synthetic additives and artificial dyes in consumables.
For instance, companies such as Sensient Technologies and Naturex (a part of Givaudan) are actively developing fruit- and vegetable-derived anthocyanin extracts that provide vibrant coloring while offering health benefits, such as antioxidant protection.
- The shift toward transparent labeling and natural formulations is prompting manufacturers to replace synthetic colorants with anthocyanins to meet consumer and regulatory demands.
- As global dietary and health awareness continues to evolve, the demand for anthocyanin-rich ingredients as both colorants and nutraceuticals is expected to significantly contribute to market growth.
