- In February 2025, Naturex (a Givaudan brand) launched a new range of stable anthocyanin-based natural colorants under its VegeBrite™ ColorBright portfolio, aimed at improving heat and pH stability in beverage and confectionery applications. This development strengthens Naturex’s position in the clean-label colorant space, catering to rising demand for vibrant, plant-based alternatives to synthetic dyes in North America and Europe.
- In November 2024, Sensient Technologies Corporation introduced an advanced extraction technology that enhances the concentration and bioavailability of anthocyanins derived from black carrots and purple sweet potatoes. The launch of this next-generation anthocyanin extract supports its application in dietary supplements and functional beverages, enabling greater consumer health benefits and reinforcing Sensient’s competitive edge in natural ingredients.
- In June 2024, Symrise AG expanded its botanical ingredient portfolio with the acquisition of a minority stake in a Southeast Asia-based firm specializing in tropical fruit anthocyanins, such as mangosteen and purple yam. This strategic investment enables Symrise to strengthen its sourcing capabilities and cater to the growing Asia-Pacific demand for regionally sourced, antioxidant-rich food and cosmetic ingredients, particularly in premium product segments.
