- In June 2023, Cisco acquired Smartlook, a provider of user behavior analytics solutions, to enhance its application performance monitoring capabilities, particularly for Cisco AppDynamics and Cisco Full Stack Observability
- In April 2023, Amplitude launched new features designed to help teams collaborate more efficiently, gain better insights into user conversion, and track marketing campaign impact. These updates included Space edit access, enhanced funnel charts, and Campaign Reporting
- In June 2022, Google introduced updates to Firebase Crashlytics, including improved Flutter app crash reporting, enhanced developer productivity, crash filtering, and better unity crash handling
- In May 2021, Oracle announced updates to its Oracle Analytics Cloud software, adding new capabilities such as built-in text analysis, automated data preparation, custom reference knowledge, and custom map analytics to improve user interaction with data
- In January 2021, Upland Software acquired Localytics, a leading mobile app personalization and analytics provider. This acquisition allowed Upland to integrate Localytics’ technology into its Customer Experience Management (CXM) Cloud, enhancing its mobile app personalization capabilities
