Global Aromatherapy Market, By Product Type (Consumables, Equipment), Mode of Delivery (Topical Application, Direct Inhalation, Aerial Diffusion), Application (Relaxation, Insomnia, Pain Management, Scar Management, Skin and Hair Care, Cold and Cough), Distribution channel (Direct-To-Customer, B2B), End-User (Home Use, Spa and Wellness Centers, Hospitals and Clinics, Yoga and Meditation Centers) – Industry Trends and Forecast to 2030.
Aromatherapy Market Analysis and Size
Consumers in both developed and developing countries are seeking novel diffusers, such as numerous scent dispensers, as they become more aware of the benefits of essential oils. The aromatherapy market is being propelled by rising consumer interest in meditation, massage therapies, and holistic healthcare. As a result, the growing number of individuals who want to live a healthy lifestyle, as well as the different health benefits of essential oils, increase customers' interest in aromatherapy diffusers for home and workplace use.
The aromatherapy market was valued at USD 1.91 billion in 2022 and is expected to reach USD 4.95 billion by 2030, registering a CAGR of 12.60% during the forecast period of 2023-2030. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, patient epidemiology, pipeline analysis, pricing analysis, and regulatory framework.
Aromatherapy Market Scope and Segmentation
2023 to 2030
2021 (Customizable to 2015- 2020)
Revenue in USD Billion, Volumes in Units, Pricing in USD
Product Type (Consumables, Equipment), Mode of Delivery (Topical Application, Direct Inhalation, Aerial Diffusion), Application (Relaxation, Insomnia, Pain Management, Scar Management, Skin and Hair Care, Cold and Cough), Distribution channel (Direct-To-Customer, B2B), End-User (Home Use, Spa and Wellness Centers, Hospitals and Clinics, Yoga and Meditation Centers)
U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America
Market Players Covered
Air Aroma (Australia), dōTERRA (U.S.), Edens Garden (India), Frontier Co-op., (U.S), Hubmar (U.S.), Isagenix Worldwide, Inc. (U.S.), Mountain Rose Herbs (U.S.), NuSkin. (U.S.), FLORIHANA (France), PLANT THERAPY ESSENTIAL OILS (U.S.), Rocky Mountain Oils LLC. (U.S.), Stadler Form (Switzerland), Young Living Essential Oils (U.S.), NOW Foods (U.S.), Puzhen Life Co., Ltd (Hong Kong), Organic Aromas (U.S.)
Aromatherapy is the therapeutic use of plant oils. For millennia, people have used aromatherapy. When plant oils are inhaled, scent particles travel directly from the olfactory receptors to the body, focusing on the amygdala. Aromatherapy is used to cure a range of diseases, including cardiovascular disease, anxiety, insomnia, wound healing, and skin problems. Aromas and aromatic oils are utilised for therapeutic purposes. Aromatherapy can also help with skin problems, pain management, sleeplessness, cardiovascular and respiratory disorders, digestive troubles, cold and cough, immune system functioning, anxiety, and wound healing.
Global Aromatherapy Market Dynamics
This section deals with understanding the market drivers, advantages, opportunities, restraints and challenges. All of this is discussed in detail as below:
- Growing Consumer Preference for Natural and Alternative Therapies
Aromatherapy is gaining popularity as a natural and holistic approach to wellness and healthcare. Consumers are increasingly seeking alternatives to conventional medical treatments and are turning to aromatherapy for relaxation, stress relief, and various health benefits. The rising awareness about the potential therapeutic properties of essential oils and their ability to improve emotional well-being is driving the demand for aromatherapy products.
- Increasing Focus On Mental Health And Stress Management
The modern lifestyle is characterized by high levels of stress, anxiety, and mental health issues. Aromatherapy offers a non-invasive and soothing solution to address these concerns. The growing emphasis on mental health awareness and the need for stress management techniques have propelled the demand for aromatherapy products. Essential oils are known to have calming effects, promote better sleep, and reduce anxiety, making them a preferred choice for individuals seeking relaxation and emotional balance.
- Expanding Product Portfolio and Innovations
There is a significant opportunity for market players to diversify and expand their product offerings in the aromatherapy market. The development of new essential oil blends, diffusers, massage oils, and other related products presents avenues for innovation. Companies can cater to specific consumer needs and preferences by introducing unique aromatherapy products, such as personalized blends, portable diffusers, and targeted formulations for specific health concerns.
- Growing Demand in Developing Regions
The demand for aromatherapy products is not limited to developed regions; there is a growing market potential in developing countries as well. As disposable incomes rise and consumers become more health-conscious, the adoption of aromatherapy practices is witnessing significant growth in these regions. Market players can tap into these emerging markets by offering affordable and accessible aromatherapy products, educating consumers about the benefits, and adapting to local preferences and cultural practices.
- Lack of Standardization and Quality Control
A major challenge in the aromatherapy market is the lack of standardized regulations and quality control measures. The quality and purity of essential oils can vary significantly across brands and suppliers, leading to concerns about product efficacy and safety. Ensuring consistent quality and authenticity of essential oils throughout the supply chain remains a challenge for market players. Establishing industry standards, certifications, and regulatory guidelines can address this issue and build consumer trust.
- Limited Awareness and Skepticism
While aromatherapy has gained popularity, there is still a segment of consumers who are unfamiliar with its benefits or skeptical about its effectiveness. Lack of awareness and misconceptions about aromatherapy can hinder market growth. Market players need to invest in educational initiatives, research studies, and awareness campaigns to educate consumers about the science behind aromatherapy, its potential therapeutic applications, and evidence-based benefits. Overcoming skepticism and building credibility are vital for market expansion.
This aromatherapy market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the aromatherapy market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
- In 2022, The WoodWick Candle Brand, a division of Newell Brands, introduced the WoodWick Radiance diffuser, a battery-powered diffuser designed to reflect the brand's iconic hourglass silhouette and provide consumers with an easy-to-change refill process that does not require water.
- In 2022, Saje Natural Wellness produced a limited-edition Aroma Mosaic diffuser in March in collaboration with The Little Market, a non-profit fair-trade shop selling ethically sourced, artisan-made products. It has a complex engraved hexagon-dash design inspired by the artisan community of The Little Market.
Global Aromatherapy Market Scope
The aromatherapy market is segmented on the basis of product type, mode of delivery, application, distribution channel, and end user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
- Essential Oils
- Carrier Oils
- Nebulizing Diffuser
- Ultrasonic Diffuser
- Evaporative Diffuser
- Heat Diffuser
Mode of Delivery
- Topical Application
- Direct Inhalation
- Aerial Diffusion
- Pain Management
- Scar Management
- Skin and Hair Care
- Cold and Cough
- Beauty Spas
- Home Use
- Spa and Wellness Centers
- Yoga and Meditation Centers
Aromatherapy Market Regional Analysis/Insights
The aromatherapy market is analyzed and market size insights and trends are provided by product type, mode of delivery, application, distribution channel, and end user as referenced above.
The countries covered in the aromatherapy market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
Given the presence of a well-established healthcare system and significant healthcare spending in industrialised countries such as the United States and Canada, North America dominated the market. Furthermore, increased awareness of the benefits of alternative medicines is projected to boost regional market growth.
The market in Asia-Pacific is expected to grow at the fastest rate. Several countries in the region are growing and adopting new trends and technologies at a faster rate. Profitable trading opportunities for essential oils in countries such as China and Japan, combined with an increase in the prevalence of various illnesses, have resulted in the region's market expanding rapidly.
The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Aromatherapy Market Share Analysis
The aromatherapy market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to aromatherapy market.
Some of the major players operating in the aromatherapy market are:
- Air Aroma (Australia)
- dōTERRA (U.S.)
- Edens Garden (India)
- Frontier Co-op., (U.S.)
- Hubmar (U.S.)
- Isagenix Worldwide, Inc. (U.S.)
- Mountain Rose Herbs (U.S.)
- NuSkin. (U.S.)
- FLORIHANA (France)
- PLANT THERAPY ESSENTIAL OILS (U.S.)
- Rocky Mountain Oils LLC. (U.S.)
- Stadler Form (Switzerland)
- Young Living Essential Oils (U.S.)
- NOW Foods (U.S.)
- Puzhen Life Co., Ltd (Hong Kong)
- Organic Aromas (U.S.)