“Rise of Customizable Aromatherapy Products”
- Personalization is becoming a key trend in the aromatherapy market, with consumers seeking tailored essential oil blends that match their individual wellness goals and preferences
- Brands are offering DIY blending kits and customizable diffusers that allow users to create scents for relaxation, focus, or energy, such as Scentered's personalized balms and Vitruvi’s custom diffuser settings
- This trend is gaining traction as consumers become more educated about essential oil properties and look for unique combinations to support mental and physical well-being
- For instance, Neal’s Yard Remedies offers consultations for personalized oil recommendations
- Subscription-based models with monthly customizable kits, such as those offered by Simply Earth and Revive Essential Oils, are further promoting regular engagement and experimentation
- The shift toward customization also reflects broader consumer behavior across wellness industries, as seen in personalized skincare and supplements
- For instance, Proven Skincare and Care/of have seen success using similar personalization strategies
