- In May 2024, Graco, a baby gear brand under Newell Brands Inc., introduced its latest SmartSense Soothing Swing featuring three recline positions and a five-point harness system. The swing incorporates patented technology capable of detecting a baby's cries and responding with over 1,000 combinations of motions, sounds, songs, and vibrations. This innovation marks a major step forward in responsive baby care solutions
- In May 2024, Babies ‘R’ Us, a baby products retailer based in New Jersey, U.S., entered a shop-in-shop partnership with Kohl’s, a U.S. omnichannel retail chain, to establish Babies ‘R’ Us sections within 200 Kohl’s stores nationwide. This strategic move is aimed at expanding Babies ‘R’ Us' retail footprint and enhancing customer accessibility
- In March 2023, 4moms, a U.S.-based manufacturer of baby gear, rolled out its RockaRoo Baby Rocker equipped with five adjustable front-to-back motion settings and interactive toy balls for engagement. This launch further reinforces 4moms’ position as a leader in innovative baby swing technology
- In July 2022, 4moms unveiled the updated version of its MamaRoo Multi-Motion Baby Swing, incorporating feedback from parents. The new model retains the brand’s iconic five soothing motions and adds the “Find Your Roo” app feature, offering 25 customizable motion and speed combinations. This release reflects the brand’s continuous commitment to tailored comfort for infants
- In April 2022, Mattel, a leading U.S.-based baby toys company, announced a USD 50 million investment to expand its production facility in Escobedo, Mexico. This expansion is intended to streamline the company’s supply chain and meet rising global demand. This move demonstrates Mattel’s focus on manufacturing efficiency and capacity building
