“Rising Road Safety Regulations and Government Mandates”
- Increasing concerns over road fatalities and traffic collisions are prompting governments worldwide to implement stringent regulations requiring the integration of Automatic Emergency Braking (AEB) systems in both passenger and commercial vehicles.
- For instance, in 2023, the European Union mandated the inclusion of AEB systems in all new vehicles sold from 2024 onwards under its General Safety Regulation. This move is expected to significantly boost market adoption across Europe.
- These regulations are driven by global efforts to reduce road traffic injuries, which remain a leading cause of death worldwide, especially in low- and middle-income countries.
- AEB systems play a vital role in enhancing vehicle safety by detecting potential collisions and automatically applying brakes to avoid or mitigate impact.
- Mandates from agencies such as the U.S. National Highway Traffic Safety Administration (NHTSA) and support from safety advocacy groups like IIHS (Insurance Institute for Highway Safety) are accelerating AEB integration, driving consistent market growth.



