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In September 2024, Continental announced a significant expansion of its aftermarket product range, including the introduction of multifunctional camera modules and long-range adaptive cruise control (ACC) radars. These components are designed for large-volume production models from Mercedes, BMW, Nissan, Volkswagen, and Audi, with market availability expected by mid-2025. Continental's experience, having supplied over 200 million sensors and control units, positions it as a leader in the field of original equipment.
- In April 2025, Bosch unveiled its new ADAS product family, which includes a multi-purpose camera with an 8-megapixel image sensor and a horizontal field of vision of 120 degrees. This camera enables safety and convenience functions such as adaptive cruise control, lane keeping, and emergency braking. Serial production is scheduled to start in mid-2025, initially in the Chinese market, with several new customers already secured.
- In March 2025, DENSO announced the launch of its next-generation radar sensor, designed to enhance the performance of adaptive cruise control systems. This sensor offers improved detection capabilities, enabling more accurate and reliable vehicle speed and distance adjustments. The new radar sensor is expected to be integrated into various vehicle models starting in the second half of 2025, aiming to improve overall driving safety and comfort.
- In April 2025, Autoliv introduced an advanced camera-based system that complements its adaptive cruise control offerings. The system utilizes high-resolution imaging to detect lane markings, road signs, and other vehicles, allowing for smoother and more responsive cruise control adjustments. This technology is set to be implemented in select vehicle models by late 2025, enhancing the driving experience with improved safety features.
- In March 2025, Magna announced a collaboration with NVIDIA to integrate the NVIDIA DRIVE AGX platform into its next-generation advanced technology solutions. This partnership aims to deliver AI-powered, scalable solutions for advanced driver-assistance systems (ADAS) and autonomous driving systems, including adaptive cruise control. Magna plans to unveil a working demonstration platform in Q4 2025, showcasing the capabilities of this integration.



