“Growing Demand for Connected and Personalized In-Car Experiences”
- The increasing consumer expectation for advanced infotainment, real-time navigation, and seamless smartphone integration is a major driver for the automotive digital cockpit market.
- For instance, in March 2024, Visteon Corporation launched a next-gen cockpit domain controller integrating infotainment and driver information on a single SoC (System on Chip), enhancing performance and reducing system complexity.
- Consumers seek digital features that align with their lifestyle, including voice commands, app mirroring, and customizable displays, which are best delivered through digital cockpit platforms.
- Automakers are integrating these features as standard or premium add-ons to attract tech-savvy customers and differentiate their offerings.
