- In June 2025, the OEM (Original Equipment Manufacturer) segment has emerged as a key growth driver in the automotive screenwash products market. By August 2024, leading vehicle manufacturers significantly ramped up production to meet surging global vehicle demand, directly boosting the need for factory-fill and service fluids such as screenwash. This trend is reinforced by stricter safety regulations, increasing vehicle ownership, and the integration of advanced windshield technologies, all of which require high-performance cleaning solutions. As a result, OEM partnerships are playing a pivotal role in shaping product development and distribution strategies
- In August 2024, the automotive industry has seen growing momentum in smart and self-cleaning glass technologies, with a notable surge in innovation by August 2024. These developments include self-heating washer fluids to prevent freezing, hydrophobic and photocatalytic coatings that repel dirt and water, and emerging sensor-integrated systems capable of detecting dirt levels and autonomously dispensing cleaning fluid. While still in various stages of commercialization, these technologies are poised to reshape demand for traditional screenwash products, pushing the market toward climate-adaptive and intelligent formulations
- In August 2024, the automotive screenwash market has experienced notable growth in specialized formulations tailored to diverse driving conditions and consumer preferences. By August 2024, manufacturers increasingly offered ready-to-use solutions for convenience, concentrated formulas for cost-effectiveness and customization, and targeted blends for specific needs such as bug removal, de-icing, and all-season performance. This trend reflects rising consumer awareness of vehicle maintenance, safety, and environmental impact. Innovations in biodegradable ingredients and climate-adaptive packaging are also shaping the market, aligning with global sustainability goals and evolving regulatory standards
- In May 2023, Liqui Moly expanded its product portfolio with a new line of advanced screenwash solutions, designed to meet the challenges of diverse weather conditions. These formulations feature enhanced de-icing and anti-fogging properties, ensuring clear visibility in both winter and humid environments. While primarily aimed at automotive use, the innovation reflects a broader industry trend toward specialized, climate-adaptive chemical products. This development underscores Liqui Moly’s commitment to safety, performance, and seasonal versatility in vehicle care
- In January 2023, Continental AG launched its next-generation AQUACTRL2 windshield wipers, featuring a redesigned coupler, improved adapter system, and enhanced wiping performance. The new series includes two options: DirectFit (pre-assembled sets tailored to specific vehicles) and MultiClip (single wipers with flexible adapters for broad compatibility). These innovations ensure better pressure distribution, quieter operation, and crystal-clear visibility in all weather conditions. While not a screenwash product, this development complements screenwash advancements by encouraging demand for high-performance, compatible cleaning solutions in modern vehicles
