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In February 2025, Avery Dennison introduced its Encore Series automotive film portfolio, featuring three key variants: Encore Supreme, Encore Supreme IR, and Encore. These films offer superior heat rejection, glare reduction, and block over 99% of harmful UV rays, while also providing enhanced privacy and a durable, color-stable finish. The new product line addresses growing consumer demands for both comfort and aesthetics in vehicle tinting. By broadening its portfolio, Avery Dennison strengthens its competitive edge in the global automotive tinting market. This launch is expected to boost adoption rates in regions with high solar exposure, improving driver and passenger experience
- In February 2025, Luminous unveiled its Carbon Window Film in the MENA region via Al-Rabiya Auto Accessories. This innovative tint offers high durability, effective heat rejection, and robust UV protection, combined with an attractive aesthetic finish that appeals to style-conscious consumers. The product targets the growing demand for advanced window films in hot climates, where temperature control and sun protection are critical. By expanding its product range with Carbon Window Film, Luminous aims to capture a larger share of the Middle East and Africa automotive tinting market, reinforcing its regional presence and reputation for quality
- In January 2024, at CES 2024, Continental AG and Google Cloud unveiled a generative AI voice assistant integrated into Continental’s Smart Cockpit High-Performance Computer (HPC). This innovation enables natural, intuitive interactions between users and assistants, enhancing conversational navigation, driver personalization, and in-car control. Drivers can ask detailed vehicle-related questions, explore places of interest, and engage in dynamic conversations for a more immersive travel experience. The system leverages advanced AI to create a seamless and intelligent interface, improving convenience and connectivity in modern vehicles
- In August 2023, Solar Art completed the acquisition of Layr, a rapidly expanding window film company serving commercial customers in New York City. This move significantly strengthens Solar Art’s presence on the East Coast and enhances its operational infrastructure in a key commercial market. The acquisition enables Solar Art to offer a wider range of products and services, boosting its ability to meet diverse client needs. This strategic expansion supports Solar Art’s long-term growth ambitions by leveraging Layr’s established customer base and market expertise, positioning the company as a leading player in commercial automotive tinting solutions
- In May 2023, ZF Friedrichshafen AG unveiled its AxTrax 2 electric axle platform, engineered for commercial vehicle electrification. This modular e-powertrain system integrates braking, ADAS, and automated driving functions, ensuring seamless synchronization. The AxTrax 2 also enables efficient communication and data sharing via telematics systems and CAN bus connectivity. Designed to replace conventional powertrains, it enhances vehicle efficiency, performance, and sustainability. The platform supports zero-emission mobility, reinforcing ZF’s commitment to advanced transportation solutions
