“Increasing Consumer Interest in Healthy Foods”
- Rising health consciousness is driving consumers worldwide to seek foods rich in nutrients, good fats, and clean labels, positioning avocado puree—naturally high in vitamins, minerals, and heart-healthy monounsaturated fats—as a staple in many wellness-focused diets
- For instance, manufacturers such as Dohler GmbH, KUO Group, Hero España, and Nestlé are expanding their avocado puree product lines to capture demand among food service, baby food, and smoothie sectors, leveraging avocado’s reputation as a superfood to position their products as convenient and nutritious
- The popularity of plant-based and vegan diets has further accelerated the adoption of avocado puree in both retail and foodservice segments, with products commonly used in smoothies, sauces, spreads, desserts, and even bakery items
- Organic and non-GMO avocado puree options are rapidly gaining market share, reflecting heightened consumer scrutiny of food sources and a strong preference for products perceived as natural, safe, and environmentally responsible
- Food retailers and restaurant chains are increasingly turning to avocado puree to provide year-round consistency, convenience, and reduce food prep labor, given the challenges of handling fresh avocados (such as ripening variability and short shelf life)
- Innovation in sustainable sourcing, including implementation of deforestation-free certifications and efficient irrigation practices—particularly in major supply regions such as Mexico—is enhancing the eco-friendly appeal of avocado puree and supporting growth in key export and consumer markets
