- In October 2022, Dr Groot, a South Korean hair care brand, introduced a shampoo containing brewer's yeast, claiming to benefit the scalp microbiome and reduce hair loss symptoms
- In August 2022, UNITE Hair debuted the BOOSTA PLUS+ Hair serum, formulated to stimulate hair growth and prevent hair loss by activating stem cells and rejuvenating hair follicles
- In August 2021, Adon Hair Care Clinic launched the Grow-Dense Hair Serum in the Indian market, an innovative product designed for both men and women to address hair loss and promote regrowth



