“Increasing Demand in Plant-Based Proteins”
The barley protein market is expanding as consumers increasingly embrace plant-based proteins for their nutritional and environmental benefits. Barley protein, valued for its functional properties and health benefits, is widely used in food and beverages, nutraceuticals, and personal care products. Innovations in processing technologies, such as enzymatic hydrolysis, have enhanced the solubility and bioavailability of barley protein, making it more versatile for diverse applications. A key trend in the market is the growing popularity of protein-enriched functional foods, including plant-based meat analogues and protein bars, driven by the rising health consciousness among consumers. With its sustainability and versatility, barley protein is becoming a preferred choice, aligning with the global trend toward clean-label and eco-friendly products.
