- In November 2024, REBBL, a pioneer in plant-powered functional beverages, introduced a line of ready-to-drink (RTD) protein shakes containing 26 grams of protein per serving, using EverPro—an upcycled barley protein developed by EverGrain. This new product highlights sustainability while offering a significant protein boost. By incorporating EverPro, REBBL combines innovation with eco-consciousness, addressing growing consumer demand for both high-protein and sustainable beverage options
- In October 2024, GrainCentral reported that GrainCorp's 2024-25 harvest update revealed barley deliveries are currently underway in Queensland and northern New South Wales, including key areas such as Burren Junction, Moree, and Dubbo. The barley quality has been reported as excellent, indicating a strong harvest season. This positive quality report highlights the successful start of the harvest and reinforces the region’s reputation for producing high-quality barley
- In November 2023, Cargill Incorporated announced its commitment to eliminate deforestation and land conversion in Brazil, Argentina, and Uruguay by 2025. This initiative aims to protect native vegetation and promote sustainable agricultural practices across these countries. Cargill’s pledge aligns with its broader sustainability goals, focusing on preserving ecosystems while supporting responsible agricultural development in the region
- In June 2022, Anheuser-Busch announced that EverGrain LLC, a sustainable ingredient company backed by AB InBev, became fully operational with its barley protein, EverPro. The launch of the new, full-scale plant protein production facility marks a significant step in EverGrain’s mission to transform sustainable ingredients. This facility will enable the company to meet the growing demand for eco-friendly, plant-based protein solutions, reinforcing its commitment to sustainability
- In September 2021, InVivo Group successfully acquired Soufflet Group, creating a powerful new entity focused on promoting food sovereignty for farmers. This acquisition enhances the value chain for all stakeholders in food production, improving efficiency and sustainability. The expanded group aims to increase added value for farmers while strengthening its position in the global food production sector
