Global Bath and Shower Products Market – Industry Trends and Forecast to 2031

Global Bath and Shower Products Market, By Product Type (Shower Cream/Gel, Bar Soap, Body Wash, Shower Oil, Bath Additives, and Other Types), Form (Solids, Liquids, and Gel/Jellies), Distribution Channel (Convenience Stores, Online Retail, Offline Retail, Pharmacies, Specialist Retailers, Variety Stores, Warehouse Clubs, Cosmetic Stores, and Other Distribution Channels), Price Point (Premium, Medium, and Economy), Application (Household, Commercial, and Others), End Users (Men, Women, and Kids) – Industry Trends and Forecast to 2031.

Bath and Shower Products Market Analysis and Size

The global bath and shower products market is experiencing steady growth driven by factors such as increasing hygiene awareness, rising disposable incomes, and evolving consumer lifestyles. The market is witnessing a shift towards premium and natural products, driven by consumer preferences for high-quality ingredients and eco-friendly formulations. Manufacturers are focusing on product innovation and development to cater to diverse consumer needs, such as sensitive skin care, anti-aging properties, and natural or organic ingredients. The growth of e-commerce platforms has expanded the market reach, enabling consumers to access a wider range of products from the comfort of their homes.

Global bath and shower products market size was valued at USD 49.84 billion in 2023 and is projected to reach USD 71.15 billion by 2031, with a CAGR of 4.55% during the forecast period of 2024 to 2031. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behaviour.

Report Scope and Market Segmentation

Market Definition

Bath and shower products refer to a range of personal care items used during bathing or showering to cleanse, moisturize, and enhance the skin and hair. These products include body washes, shower gels, bar soaps, shampoos, conditioners, and body scrubs. They are designed to remove dirt, oils, and impurities from the skin and hair, leaving them clean, refreshed, and nourished.         

Bath and Shower Products Market Dynamics

Drivers

• Increasing Hygiene Awareness    

Consumers are increasingly conscious of the importance of maintaining cleanliness to prevent the spread of germs and maintain overall health. This awareness has led to a surge in the demand for products that offer effective cleansing and refreshing benefits, driving the growth of the bath and shower products market. Manufacturers are responding to this trend by developing innovative products that cater to these specific needs, such as antibacterial body washes and moisturizing soaps infused with natural ingredients and organic bath and shower products. The growing emphasis on personal hygiene and wellness, particularly in light of global health concerns, has significantly influenced the demand for bath and shower products.       

• Rising Disposable Incomes    

The rise in disposable incomes, especially in emerging economies, has had a profound impact on consumer behavior, including their spending patterns on personal care products. As people's purchasing power increases, they are more inclined to invest in premium bath and shower products that offer enhanced benefits and luxurious experiences. This trend is particularly evident in regions where economic growth has led to an expanding middle class with higher purchasing power. As a result, manufacturers are expanding their product lines to include high-end offerings that cater to this growing segment of affluent consumers, thereby driving the overall growth of the market.

Opportunities

• Eco-Friendly Bath and Shower Products

With increasing environmental concerns, consumers are more inclined to choose eco-friendly bath and shower products. Companies are responding by investing in sustainable practices, such as using recyclable packaging, reducing carbon footprint, and sourcing natural and organic ingredients. These initiatives not only appeal to environmentally conscious consumers but also create a competitive edge in the market. Brands that prioritize sustainability are likely to attract a growing segment of consumers who prioritize ethical and eco-conscious products, creating new opportunities for market growth.    

• E-commerce Growth  

The growth of e-commerce platforms has revolutionized the way bath and shower products are marketed and sold. Online retail offers convenience, a wide selection of products, and competitive pricing, making it increasingly popular among consumers. The ease of purchasing from home and the availability of product information and reviews contribute to the growth of the bath and shower products industry. In addition, e-commerce allows companies to reach a global audience and expand their market presence without the need for physical stores. As e-commerce continues to grow, it presents significant opportunities for brands to increase their market share and drive sales.

Rrestraints/Challenges

• Price Competition between Bath Products  

The bath and shower products market is highly competitive, with numerous brands vying for consumer attention. This intense competition can lead to price wars as companies try to attract customers with lower prices. While this can benefit consumers in the short term by offering more affordable products, it can also affect profit margins for manufacturers. Companies may need to find a balance between offering competitive prices and maintaining profitability to thrive in this competitive landscape.      

• Regulatory Constraint for Safety

Stringent regulations regarding product safety, labeling, and ingredients can pose challenges for manufacturers in the bath and shower products market. Compliance with these regulations often requires significant investment in research and development to ensure products meet regulatory standards. In addition, regulatory changes can impact product formulations and manufacturing processes, leading to increased costs and potential delays in product launches.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In March 2023, Good Earth, renowned for its tableware, home décor, soaps, candles, and perfumes, introduced a new bath and body line named Amritam Coco Loco. Crafted from organic ingredients certified by Ecocert and COSMOS, the products feature cleansing agents derived from coconut. The range includes body wash, face oil, hair oil, body oil, hand wash, shampoo, conditioner, and body scrub, enriched with botanical actives such as colloidal oats, aloe vera, and seabuckthorn
• In October 2022, Barker Wellness and Kourtney Kardashian Barker teamed up to introduce a line of bath and body products
• In April 2021, Olay unveiled its latest product lineup featuring three new premium collections: the Olay Premium Exfoliating Body Wash Collection, the Olay Cleansing & Renewing Body Care Duo with Retinol, and the Olay Dermatologist Designed Collection

Bath and Shower Products Market Scope

The market is segmented on the basis of product type, forms, distribution channel, price point, application, and end user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Shower Cream/Gel
• Bar Soap
• Body Wash
• Shower Oil
• Bath Additives
• Other Types
• Surfactant Type
• Surfactant and Soap -Based Complex Type

Form

• Solids
• Liquids
• Gel/Jellies

Distribution Channel

• Convenience Stores
• Online Retail
• Official websites
• Offline
• Supermarket and Hypermarkets
• DIY Stores
• Pharmacies
• Specialist Retailers
• Variety Stores
• Warehouse Clubs
• Cosmetic stores
• Other Distribution Channels
  • B2B    
  • B2C

Price Point

• Premium
• Medium
• Economy

Application

• Household
• Commercial
• Others

End Users

• Men
• Women
• Kids

Bath and Shower Products Market Regional Analysis/Insights

The market is analyzed and market size insights and trends are provided by country, product type, forms, distribution channel, price point, application, and end user as referenced above.

The countries covered in the market report are U.S., Canada, and Mexico in North America, Germany, Sweden, Poland, Denmark, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa, Brazil, Argentina, and Rest of South  America.

Asia-Pacific is expected to dominate the market due to the region's large population, increasing preference for upscale brands, and improvements in consumer living standards, especially in emerging economies.    

North America is expected to experience rapid growth in the market due to the presence of high-income groups in countries such as the U.S. There is a growing demand for upscale bath and shower products in the region.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Bath and Shower Products Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to the market.

Some of the major players operating in the market are:

• Jahwa (China)
• REVLON, INC. (U.S.)
• CHANEL (U.K.)
• LUSH LTD (U.K.)
• AVON PRODUCTS (U.K.)
• Estée Lauder (U.S.)
• Natura (Brazil)
• Beiersdorf AG (Germany)
• L'OCCITANE INTERNATIONAL SA. (France)
• Lion Corporation (Japan)
• Johnson & Johnson Private Limited (U.S.)
• Reckitt Benckiser Group PLC (U.K.)
• L'Oréal Paris (France)
• Kao Corporation (Japan)
• The Somerset Toiletry Company (U.K.)
• Coty, Inc. (U.S.)