- Bath and shower products include a broad range of personal care items such as shower gels, body washes, bar soaps, shower oils, and bath additives, designed to cleanse, nourish, and refresh the skin while enhancing the overall bathing experience. These products cater to diverse consumer needs, ranging from daily hygiene to skincare and aromatherapy applications
- The escalating demand for bath and shower products is primarily fueled by the growing emphasis on self-care, the rising popularity of skin-friendly and sustainable formulations, and increasing consumer preference for premium, sensory-enhancing bath experiences
- Asia-Pacific is expected to dominate the bath and shower products market with a share of 38.73% in 2024, due to rapid urbanization, rising disposable incomes, and growing awareness of personal hygiene across emerging economies
- North America is expected to be the fastest growing region in the bath and shower products market during the forecast period due to rising demand for premium, skin-nourishing, and natural bath and shower products
- Household segment is expected to dominate the market with a market share of 82.6% in 2024, due to the essential nature of bath and shower products in daily hygiene routines across residential settings. Growing consumer focus on personal wellness, skin care, and the use of indulgent bath products at home enhances the demand in this segment
