- In February 2024, FreeWheel, a global technology leader in television advertising, announced the launch of its new Beeswax Inventory Desk. This innovative offering provides agencies and advertisers using FreeWheel’s Beeswax technology a more streamlined and efficient way to access premium video ad inventory from its publisher clients and other supply partners, covering both connected television and programmatic video streaming. The move is expected to significantly bolster the beeswax market by showcasing the technology's expanding capabilities and driving broader adoption across the advertising ecosystem
