“Rising Adoption of Betaine in Personal Care Products”
- One prominent trend in the global betaine market is the rising adoption of betaine in personal care products
- This trend is driven by the rising consumer demand for gentle, chemical-free skincare and haircare solutions, the shift toward sustainable and clean beauty products, and the expanding role of betaine as a hydrating and conditioning agent in personal care formulations
- For instance, BASF and Evonik Industries have incorporated betaine into their personal care product lines, utilizing its moisturizing and mild surfactant properties in shampoos, body washes, and skincare products to enhance product performance while catering to the growing clean beauty movement
- As consumers and brands continue to prioritize eco-friendly and skin-friendly ingredients, betaine is being increasingly integrated into a wide range of personal care products, replacing harsh sulfates and synthetic conditioning agents
- This shift is expected to drive innovation in sustainable and natural beauty, promote the widespread adoption of betaine-based formulations, and contribute to the long-term growth of the market as regulatory authorities and consumers favor safe, biodegradable, and high-performance alternatives
