- The global biofortification market is witnessing consistent demand due to a growing focus on improving the nutritional value of staple crops through natural enhancement techniques such as selective breeding or conventional methods without the use of synthetic interventions
- This market trend reflects a steady shift in agricultural practices toward sustainable nutrition solutions, where stakeholders including farmers and food producers are increasingly adopting biofortified crops for their ability to deliver enhanced vitamins and minerals to populations at risk of micronutrient deficiencies, for instance through iron-enriched beans or zinc-fortified rice varieties
- North America dominates the biofortification market with the largest revenue share of 35.05% in 2024, driven by a strong focus on nutritional innovation and widespread adoption of advanced agricultural practices
- Asia-Pacific is expected to be the fastest growing region in the biofortification market during the forecast period with share of 10.05%, propelled by high rates of micronutrient deficiency, population growth, and increased government initiatives
- The iron segment is expected to hold a substantial market share of 30%. Iron deficiency is a widespread global health issue, particularly in developing countries, leading to anemia and other health problems
