“Increasing Adoption of Nutrient-Rich Crop Varieties”
- The market is experiencing significant growth due to increasing consumer awareness of the nutritional benefits of biofortified crops
- Governments and international organizations are investing in biofortification programs to combat micronutrient deficiencies
- Technological advancements in genetic engineering and conventional breeding techniques are enhancing the development of biofortified crops
- Biofortified crops, such as iron-rich beans and zinc-enhanced wheat, are gaining popularity in regions with high rates of malnutrition
- The market is expanding as biofortified crops become more accessible to farmers and consumers worldwide
- For instance, in September 2024, the International Rice Research Institute announced the successful development of a new biofortified rice variety with enhanced zinc content, aimed at addressing zinc deficiency in developing countries
- The biofortification market is poised for substantial growth, driven by technological innovations, increased awareness, and supportive policies, all contributing to improved global nutrition
