- In August 2024, Tilray Brands, Inc. completed the acquisition of four craft breweries—Hop Valley Brewing Company, Terrapin Beer Co., Revolver Brewing, and Atwater Brewery—from Molson Coors Beverage Company. This move strengthens Tilray’s footprint in the U.S. craft beer market and expands its portfolio of premium brews. The acquisition boosts the company’s distribution capabilities and positions it as a top player in the American craft beer segment
- In July 2024, World of Brands (WoB), an AlcoBev startup, launched its ready-to-drink craft beer brand in Karnataka, India. Manufactured in a facility in Mudhol, this launch introduces artisan brews tailored to regional preferences. The development aims to capitalize on India’s growing craft beer segment and diversify offerings for urban consumers seeking innovative beverage experiences
- In May 2024, Modus Brewing collaborated with YouTube group Trash Taste to launch the “Trash Taste Pale Ale,” a 5.2% ABV craft beer. This product blends pop culture influence with craft brewing, creating a crisp and citrusy ale that appeals to a younger, digital-savvy audience. The collaboration not only enhances brand visibility but also fosters cross-industry innovation in product development
