- Growing urbanization and home ownership rates are driving increased demand for household comfort products, including blankets
- The trend of interior decoration and personalized home aesthetics is encouraging the purchase of designer and themed blankets for living and bedroom spaces
- Asia-Pacific dominated the blanket market with the largest revenue share of 41.3% in 2024, driven by rapid urbanization, rising disposable incomes, and increasing consumer demand for affordable and seasonal home comfort products
- North America region is expected to witness the highest growth rate in the global blanket market, driven by heightened interest in home décor, seasonal demand for thermal comfort, and growing awareness of eco-friendly textile options among consumers
- The polyester segment dominated the market with the largest market revenue share of 39.5% in 2024, driven by its affordability, durability, and ease of maintenance. Polyester blankets are widely preferred in both residential and commercial settings due to their lightweight nature and resistance to shrinking and wrinkling. Their availability in a range of colors and patterns further enhances consumer appeal across diverse demographics
