“Surging Popularity of Weighted and Therapeutic Blankets Among Wellness-Conscious Consumers”
• Weighted and therapeutic blankets are becoming increasingly popular due to their calming effects, especially for people experiencing anxiety, stress, insomnia, or sensory-related issues. These blankets apply deep pressure stimulation, promoting relaxation and better sleep
• The self-care movement is driving consumers to invest in products that support physical and mental wellness at home. Weighted blankets are seen as dual-purpose items that offer both comfort and therapeutic benefits in a personal wellness toolkit
• Innovations in breathable fabrics, moisture-wicking materials, and cooling technologies have made weighted blankets more appealing to a broader audience. Customizable options in weight, size, and cover fabrics enhance personalization and year-round usability
• Rising public awareness around mental health, stress relief, and sleep hygiene is contributing to the adoption of therapeutic sleep accessories. Consumers are looking for holistic, non-pharmaceutical solutions to improve rest and overall well-being
• For instance, Gravity Blankets (U.S.) reported significant growth in online sales as consumers embraced at-home wellness and sleep improvement tools. The brand has successfully positioned itself within the growing sleep-tech and self-care markets
