- In 2023, Tyson expanded its Raised & Rooted brand by launching new blended meat products that mix beef with plant-based ingredients. This move is designed to attract flexitarian consumers seeking more sustainable options while also reducing the environmental footprint. By offering these innovative products, Tyson aims to cater to the growing demand for healthier and eco-conscious food choices
- In January 2022, Beyond Meat (U.S.) teamed up with Pizza Hut (Canada) to introduce the Beyond Italian Sausage Crumble, a permanent menu item designed to meet the rising consumer demand for plant-based options
- In May 2021, Unilever partnered with ENOUGH, a food tech company, to develop new plant-based meat products. ENOUGH’s innovative zero-waste fermentation process produces ABUNDA mycoprotein, a high-quality protein derived from fungi, which will be used in Unilever’s growing meat alternative brand, The Vegetarian Butcher
- In January 2021, Taco Bell collaborated with Gold&Green Pulled Oats to create a new range of plant-based fillings for tacos, offering a delicious meat-free option for consumers and an exciting new choice for meat lovers
