- In January 2022, Byrdie launched Karité, a groundbreaking skincare line featuring body lotion, hand cream, lip balm, and other products made from pure shea butter and palm oil sourced from West Africa. With antioxidant and anti-inflammatory properties, these products are available in various retail and beauty stores across the U.S. and Canada
- In February 2022, the Ghana Shea Landscape Emission Reductions Project (GLSERP) was introduced with an investment of USD 54.5 million. The initiative, aiming to foster sustainability in Shea farming, seeks to prevent deforestation, support local communities, and enhance the Shea butter value chain
- In September 2021, Shea Radiance, a well-known brand specializing in shea butter-based body care products, expanded its product line with six new offerings. These products made their debut in 520 Whole Foods stores across Virginia, U.S., providing customers with a luxurious and natural body care experience enriched with shea butter
- In June 2021, Fuji Oil Holdings, Inc. unveiled its Responsible Shea Kernels Sourcing Policy, which focuses on sustainable sourcing by planting 6,000 shea tree saplings annually. This policy aims to empower women in the shea kernel industry, boost the capacity of cooperatives, create local employment, and provide training on operational skills and product quality
- In June 2021, Fuji Oil Group announced its commitment to preserving green areas of shea trees with a zero-deforestation policy in its shea kernel sourcing efforts, contributing to the sustainable development of the industry
