Global Body Butter Market
Market Size in USD Billion
CAGR :
%

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2025 –2032 |
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USD 1.93 Billion |
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USD 2.77 Billion |
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Global Body Butter Market Segmentation, By Type (Shea Butter, Mango Butter, Almond Butter, Cocoa Butter, Kokum Butter, Hemp Seed Butter, Olive Butter, and Others), Application (Moisturizing, Refreshing, and Others), End-Use (Personal Care and Cosmetics and Others) – Industry Trends and Forecast to 2032
Body Butter Market Analysis
The global body butter market is experiencing significant growth, driven by increasing consumer demand for natural and organic skincare products. Body butter, which is rich in nourishing oils such as shea butter, cocoa butter, and mango butter, has gained popularity for its ability to deeply hydrate and moisturize the skin. The shift towards clean beauty and environmentally-friendly ingredients is a key driver for this market, as consumers are more inclined to opt for products that are both effective and sustainably sourced.
Technological advancements in product formulations and manufacturing processes have further propelled market growth. Innovations in emulsification and preservation techniques are improving the texture, shelf life, and efficacy of body butters, making them more appealing to a broader range of consumers. In addition, the increasing trend of premium and luxury skincare products has enhanced the demand for high-quality body butter products.
Geographically, North America and Europe are currently leading the market due to rising disposable incomes and a strong presence of key skincare brands. However, the Asia-Pacific region is expected to witness rapid growth due to increasing urbanization, a growing middle class, and rising awareness about skincare benefits.
Overall, the body butter market is poised for steady expansion as consumer preferences for natural and sustainable beauty products continue to rise.
Body Butter Market Size
The global body butter market size was valued at USD 1.93 billion in 2024 and is projected to reach USD 2.77 billion by 2032, with a CAGR of 4.60% during the forecast period of 2025 to 2032. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, pricing analysis, brand share analysis, consumer survey, demography analysis, supply chain analysis, value chain analysis, raw material/consumables overview, vendor selection criteria, PESTLE Analysis, Porter Analysis, and regulatory framework.
Body Butter Market Trends
“Growing Demand for Clean and Natural Beauty Products”
One of the key trends driving the body butter market is the growing demand for clean and natural beauty products. Consumers are becoming increasingly aware of the harmful chemicals in conventional skincare items and are opting for more sustainable, eco-friendly alternatives. Body butters, which are often made from natural ingredients such as shea butter, cocoa butter, and mango butter, are gaining popularity for their ability to nourish and hydrate the skin without the use of synthetic additives. For instance, brands such as L'Occitane and The Body Shop have capitalized on this trend by offering body butters that are sourced sustainably and formulated with organic ingredients. This shift towards natural body care products is being fueled by a growing preference for cruelty-free, vegan, and environmentally conscious options. As a result, the demand for high-quality, natural body butters is expected to rise, with consumers willing to invest in premium products that deliver effective results while supporting ethical production practices.
Report Scope and Body Butter Market Segmentation
Attributes |
Body Butter Key Market Insights |
Segments Covered |
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Countries Covered |
U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America |
Key Market Players |
Procter & Gamble (U.S.), Avalon Natural Products, Inc. (U.S.), Kenvue Brands LLC (U.S.), Galderma Laboratories, L.P. (Switzerland), Clarins (France), Crabtree & Evelyn (U.S.), Hempz (U.S.), Murad (U.S.), L’Occitane Group (Luxembourg), Hain Celestial (U.S.), Johnson & Johnson Private Limited (U.S.), Galderma (Switzerland), L'Oreal S.A. (France), Nan Hai Corporation Limited (China), Unilever (U.K./Netherlands), SOPHIM IBERIA SL (Spain), BASF SE (Germany), Bunge (U.S.), Croda International Plc (U.K.), Cargill, Incorporated (U.S.), ADM (U.S.), Wilmar International Ltd (Singapore), Telepathy, Inc (U.S.), Ghana Nuts Company Limited (Ghana), FUJI OIL HOLDINGS INC. (Japan) |
Market Opportunities |
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Value Added Data Infosets |
In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, pricing analysis, brand share analysis, consumer survey, demography analysis, supply chain analysis, value chain analysis, raw material/consumables overview, vendor selection criteria, PESTLE Analysis, Porter Analysis, and regulatory framework. |
Body Butter Market Definition
Body butter is a rich, thick moisturizer typically made from natural ingredients such as shea butter, cocoa butter, and mango butter. It is designed to hydrate and nourish the skin, providing deep moisture and improving skin texture. Unlike regular lotions or creams, body butter has a more concentrated formula, making it ideal for dry or rough skin areas, such as elbows, knees, and feet.
Body Butter Market Dynamics
Drivers
- Rising Demand for Natural and Organic Skincare Products
The growing shift towards clean beauty is increasingly shaping consumer choices, with body butter emerging as a key player in the natural skincare movement. Many body butters are made from organic and sustainably sourced ingredients such as shea butter, cocoa butter, and mango butter, which are highly sought after by consumers looking to avoid harmful chemicals in their beauty products. This demand for chemical-free, eco-friendly products has prompted skincare brands to expand their offerings of natural body butters. For instance, brands such as L’Occitane and The Body Shop are capitalizing on this demand by promoting their natural body butter lines, which are marketed as being rich in nourishing, organic ingredients that hydrate and restore the skin. The rise of the clean beauty movement has, therefore, been a major market driver, as consumers prioritize ethical, plant-based products that align with their values.
- Growing Awareness of Skin Health and Wellness
As people become more conscious about their health and wellness, skincare has become a significant focus, with hydration and nourishment taking center stage. Body butter is renowned for its ability to provide deep hydration and nourishment, making it a popular choice for individuals looking to improve the condition of their skin, especially in dry or harsh climates. Body butter is rich in vitamins and fatty acids that help soothe dry, cracked skin, making it an essential product in skincare routines. For instance, many consumers use shea butter or cocoa butter-based products for their moisturizing properties, particularly during the winter months when skin is prone to dryness. This rising awareness about the importance of skin hydration and nourishment is driving growth in the body butter market, as more individuals seek high-quality moisturizers that promote healthy, glowing skin. The increasing number of skin-conscious consumers worldwide further supports this market trend.
Opportunities
- Growth in Personal Care and Cosmetics Industry
The rapid expansion of the personal care and cosmetics industry, especially in emerging markets such as Asia-Pacific and the Middle East, offers a significant opportunity for the body butter market. As disposable income rises and consumers become more aware of skincare benefits, they are more inclined to purchase premium skincare products. Body butters, known for their moisturizing and nourishing qualities, are gaining popularity as a part of the broader trend of investing in high-quality skincare. For instance, in markets such as India and China, brands such as L’Occitane have reported a steady rise in demand for luxurious body butters. This growth provides companies with an opportunity to cater to a more discerning customer base who prioritize both effective skincare and indulgence. As this segment continues to expand, companies can tap into new customer segments looking for premium, high-performance products that promise healthy, radiant skin.
- Rising Demand for Ethical and Sustainable Products
The increasing shift toward ethical consumerism and sustainability is a significant driver for the body butter market, presenting a notable market opportunity. Consumers are becoming more conscious of the ingredients in their beauty products and are increasingly seeking products made from ethically sourced materials. For instance, body butters containing fair-trade shea butter or sustainably harvested cocoa butter are seeing a surge in popularity. Brands such as The Body Shop and Shea Moisture are capitalizing on this trend by emphasizing their commitment to sustainability and ethical sourcing. This trend aligns with consumer expectations for products that deliver skincare benefits and contribute positively to social and environmental causes. Companies that adopt transparent, sustainable practices and source ingredients responsibly can attract a growing segment of eco-conscious consumers, gaining a competitive edge in a rapidly evolving market.
Restraints/Challenges
- Rising Raw Material Costs
The body butter market heavily relies on natural ingredients such as shea butter, cocoa butter, and essential oils, which are subject to price volatility due to various factors. For instance, climate change has impacted the production of shea nuts in West Africa, a major supplier of shea butter, leading to reduced yields and higher costs. Similarly, geopolitical tensions or trade restrictions can disrupt the supply chain, causing price spikes. For instance, during the COVID-19 pandemic, disruptions in global logistics led to increased costs for raw materials. While synthetic alternatives can mitigate these costs, they often conflict with the growing consumer demand for natural and organic products. Brands that rely on synthetic ingredients risk alienating a significant portion of their customer base, creating a delicate balancing act between cost management and maintaining product integrity. This challenge forces companies to either absorb higher costs or risk losing market share to competitors who can sustainably source natural ingredients.
- Consumer Preference for Clean and Sustainable Products
The shift toward clean, organic, and eco-friendly products has become a significant trend in the body butter market, driven by heightened consumer awareness of health and environmental issues. For instance, brands such as The Body Shop and L'Occitane have gained popularity by emphasizing their use of ethically sourced shea butter and sustainable packaging. However, meeting these consumer expectations comes with its own set of challenges. Sustainable sourcing often requires partnerships with certified suppliers, which can be more expensive and time-consuming. In addition, eco-friendly packaging solutions, such as biodegradable containers or refillable jars, can increase production costs. Smaller brands, in particular, may struggle to compete with larger companies that have the resources to invest in these initiatives. Failure to align with these preferences can result in lost sales, as consumers increasingly prioritize brands that demonstrate a commitment to sustainability and ethical practices. This trend underscores the need for innovation and investment in sustainable practices, which can be a significant hurdle for companies operating on tight margins.
This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Body Butter Market Scope
The market is segmented on the basis of type, application, and end-use. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Type
- Shea Butter
- Mango Butter
- Almond Butter
- Cocoa Butter
- Kokum Butter
- Hemp Seed Butter
- Olive Butter
- Others
Application
- Moisturizing
- Refreshing
- Others
End-Use
- Personal Care and Cosmetics
- Others
Body Butter Market Regional Analysis
The market is analysed and market size insights and trends are provided by country, type, application, and end-use as referenced above.
The countries covered in the market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
North America is dominating the body butter market, driven by a growing consumer preference for luxurious and nourishing skincare products. The demand for high-quality, moisturizing body butter is increasing due to the region's rising awareness of the benefits of natural and organic ingredients. In addition, the widespread availability of body butter through various retail channels, both online and offline, is boosting market growth. The popularity of wellness and self-care trends in the U.S. and Canada further supports the increasing demand for premium body butter products.
Asia-Pacific is experiencing the fastest growth in the body butter market, driven by rising disposable incomes and increasing awareness of skincare benefits. As consumers in countries such as China, India, and Japan embrace natural and organic beauty products, demand for body butter is surging. The growing popularity of wellness and self-care routines, particularly among young, urban populations, is fueling this expansion. Moreover, the increased availability of body butter through both online platforms and traditional retail channels is further contributing to the market's rapid growth in the region.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Body Butter Market Share
The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.
Body Butter Market Leaders Operating in the Market Are:
- Procter & Gamble (U.S.)
- Avalon Natural Products, Inc. (U.S.)
- Kenvue Brands LLC (U.S.)
- Galderma Laboratories, L.P. (Switzerland)
- Clarins (France)
- Crabtree & Evelyn (U.S.)
- Hempz (U.S.)
- Murad (U.S.)
- L’Occitane Group (Luxembourg)
- Hain Celestial (U.S.)
- Johnson & Johnson Private Limited (U.S.)
- Galderma (Switzerland)
- L'Oreal S.A. (France)
- Nan Hai Corporation Limited (China)
- Unilever (U.K./Netherlands)
- SOPHIM IBERIA SL (Spain)
- BASF SE (Germany)
- Bunge (U.S.)
- Croda International Plc (U.K.)
- Cargill, Incorporated (U.S.)
- ADM (U.S.)
- Wilmar International Ltd (Singapore)
- Telepathy, Inc (U.S.)
- Ghana Nuts Company Limited (Ghana)
- FUJI OIL HOLDINGS INC. (Japan)
Latest Developments in Body Butter Market
- In January 2022, Byrdie launched Karité, a groundbreaking skincare line featuring body lotion, hand cream, lip balm, and other products made from pure shea butter and palm oil sourced from West Africa. With antioxidant and anti-inflammatory properties, these products are available in various retail and beauty stores across the U.S. and Canada
- In February 2022, the Ghana Shea Landscape Emission Reductions Project (GLSERP) was introduced with an investment of USD 54.5 million. The initiative, aiming to foster sustainability in Shea farming, seeks to prevent deforestation, support local communities, and enhance the Shea butter value chain
- In September 2021, Shea Radiance, a well-known brand specializing in shea butter-based body care products, expanded its product line with six new offerings. These products made their debut in 520 Whole Foods stores across Virginia, U.S., providing customers with a luxurious and natural body care experience enriched with shea butter
- In June 2021, Fuji Oil Holdings, Inc. unveiled its Responsible Shea Kernels Sourcing Policy, which focuses on sustainable sourcing by planting 6,000 shea tree saplings annually. This policy aims to empower women in the shea kernel industry, boost the capacity of cooperatives, create local employment, and provide training on operational skills and product quality
- In June 2021, Fuji Oil Group announced its commitment to preserving green areas of shea trees with a zero-deforestation policy in its shea kernel sourcing efforts, contributing to the sustainable development of the industry
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Research Methodology
Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.
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