“Shift Toward Sustainable and Eco-Friendly Packaging Solutions”
- There is a growing trend toward eco-friendly butter packaging using recyclable, biodegradable, or compostable materials
- Consumer awareness and regulatory pressures, such as plastic bags, are driving manufacturers to innovate sustainable packaging
- For instance, Arla Foods introduced FSC-certified paper wrappers, and Amul has adopted eco-conscious packaging for its dairy range
- Premium and organic butter segments are especially influenced, with consumers willing to pay more for sustainable packaging
- Sustainability has become a strategic branding tool, offering both environmental and commercial advantages for packaging providers
