- In October 2024, Bigelow Tea launched Bigelow Butterfly Pea Flower in two flavors, Sapphire Bay and Vanilla Midnight
- In May 2024, California Natural Color added pure purple butterfly peas to its color portfolio for various applications
- In March 2023, Rishi Tea introduced Blue Jasmine Tea, a blend of rare ingredients sourced from artisan growers, creating a sparkling violet color and a concord grape-like flavor, available in stores from April 2023
- In October 2022, Wize Tea partnered with Vancouver-based muralist and artist Chairman Ting to create a limited-edition design for their new sparkling iced tea cans
- In July 2022, the tea-infused skincare range by BYROE launched products such as English Breakfast Tea Treatment Essence, Hibiscus Tea Glow Mist, and Rose Tea Eye Cream
