Global Butterfly Pea Flowers Market – Industry Trends and Forecast to 2029

Global Butterfly Pea Flowers Market, By Type (Whole Dried Flowers, Powder, Extract), Application (Food Products, Beverages, Tea), Distribution Channel (Direct, Indirect) – Industry Trends and Forecast to 2029.

Butterfly Pea Flowers Market Analysis and Size

People are becoming more aware of their health as a result of the global spread of the COVID-19 pandemic. Furthermore, the butterfly pea flower tea has gained popularity as a stress reliever. Many celebrities have posted photos of themselves drinking butterfly pea flower tea on social media, explaining the benefits of the tea, which has influenced consumer preferences toward the consumption of butterfly pea flower tea.

Data Bridge Market Research analyses that the butterfly pea flowers market was valued at USD 0.102 billion in 2021 and is expected to reach the value of USD 0.16 billion by 2029, at a CAGR of 5.5% during the forecast period of 2022-2029. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, patent analysis and consumer behaviour.

Butterfly Pea Flowers Market Scope and Segmentation

Market Definition

Blue tea is another name for butterfly pea flower tea. It is a caffeine-free herbal infusion. Butterfly pea flower tea is made by steeping dried or fresh Clitoria ternatea plant leaves. The antioxidant content of butterfly pea flower tea is high. Butterfly pea flower tea has long been used in Ayurvedic medicines. It's also in the journal of ethnopharmacology. For centuries, tea has been used for its numerous benefits, such as memory enhancement, antistress, nootropic, anxiolytic, anticonvulsant, antidepressant, tranquilizing, and sedative agent.

Butterfly Pea Flowers Market Dynamics

Drivers

• Growing trend of herbal products and various health benefits offered by butterfly pea flower tea

The demand for herbal beverages is being driven by rising consumer awareness of health and wellness. Consumers are increasingly interested in beverages that help to improve body functions. The growing popularity of herbal beverages has expanded the global butterfly pea flower tea market. As a result, tea manufacturers are developing advanced products to address consumers' health concerns. The tea also has anti-stress properties, which aid in the reduction of anxiety symptoms. It is also known to refresh the mind. The numerous benefits offered by butterfly pea flower tea are expected to generate a high demand for the tea among consumers during the forecast period.

• Growing demand for clean label products and prevalence of natural additives

Natural food colours are becoming more popular over synthetic food colours as consumers become more aware of organic products, the health risks associated with synthetic colours, and the health benefits of natural food colours. The rapid use of artificial production sources to increase food production has resulted in a number of health risks. Global demand for naturally grown food products is being driven by rising health consciousness and a preference for environmentally friendly products. As a result of the growing demand for natural food products, food manufacturers are increasingly using natural food colours to keep foods and beverages appealing after processing.

Opportunity

Some of the factors expected to fuel global market growth during the forecast period include an increasing working population, rising demand for ready-to-use products, and expanding retail markets. The increasing use of butterfly pea flowers as a natural ingredient in the personal care industry is expected to drive growth in the global butterfly pea flowers market. Furthermore, rising disposable income levels and rising consumer awareness of healthy lifestyles are some of the other factors expected to drive butterfly pea flowers market growth.

Restraints

Herbal teas are generally expensive due to the ingredients used, the manufacturing process, and distribution. Herbal tea is a popular and trendy alternative to regular tea due to its use of all-natural ingredients. Herbal tea, as a blend of herbs, flowers, and other medicinal plants, has a variety of nutritional properties and does not require additives to enhance nutrition. As a result, butterfly pea flower tea is expensive. This could limit the growth of the global butterfly pea flower tea market.

This butterfly pea flowers market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the butterfly pea flowers market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Butterfly Pea Flowers Market

Manufacturers, distributors, and end users comprise the butterfly pea flower tea market's supply chain. The COVID-19 pandemic has impacted the supply chain because many countries are on lockdown and have sealed their borders to prevent the virus from spreading. The global economy is currently dealing with a pandemic situation. As a result, it has had an impact on global trade and supply chain. The impact is growing as a result of the rapid decline in global investment flows. Furthermore, the government has imposed strict containment and preventive measures in several countries to mitigate the effects of the outbreak. This has resulted in significant transportation restrictions, with global ramifications. Because of the global market's uncertainty, these effects are expected to persist.

Global Butterfly Pea Flowers Market Scope

The butterfly pea flowers market is segmented on the basis of type, application and distribution channel. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Whole Dried Flowers
• Powder
• Extract

Application

• Food Products
• Beverages
• Tea

Distribution channel

• Offline
• Online

Butterfly Pea Flowers Market Regional Analysis/Insights

The butterfly pea flowers market is analysed and market size insights and trends are provided by country, type, application and distribution channel as referenced above.

The countries covered in the butterfly pea flowers market report are U.S., Canada and Mexico in North America, Germany, Sweden, Poland, Denmark, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

Asia-Pacific region is dominating the butterfly pea flowers market, followed by North America and Europe. The Asia-Pacific region has a large share owing to well-established commercial farming for butterfly pea flowers, particularly in Thailand, and the presence of various key market players in the region.

Asia-Pacific market is expected to grow at the fastest rate during the forecast period, owing to the expanding application areas for butterfly pea flowers, the emerging trend of healthy food & food ingredients, and rising awareness about the health benefits of butterfly pea flowers.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Butterfly Pea Flowers Market Share Analysis

The butterfly pea flowers market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to butterfly pea flowers market.

Some of the major players operating in the butterfly pea flowers market are:

• SUJIKO Co. Ltd. (Japan)
• Siam Natural herbal health products (Thailand)
• Arisun ChemPharm Co, Ltd. (China)
• EverforEver BioTech (China)
• Paraman Food Works (India)
• Shaanxi Hongda Phytochemistry Co., Ltd. (China)
• Specialty Natural Product Co., Ltd. (U.S.)
• Woodland Foods (U.S.)
• My Blue Tea (Australia)
• Wild Hibiscus Flower Co. (Australia)
• Yumchaa (Japan)