- In February 2024, DJI teased the launch of two new products scheduled for February 18 and 20, sparking widespread speculation among tech enthusiasts. The first teaser, tagged “Focus on every move,” hinted at a mobile content creation accessory, possibly targeting vloggers and influencers. The product appears to be a smartphone-mounted device, aligning with DJI’s history of mobile-focused gear such as the Osmo Mobile series. This move is seen as particularly relevant to India's rapidly growing short-video and content creator ecosystem
- In August 2023, Freefly and Moza signed a memorandum of understanding to collaborate on the research and development of next-generation camera stabilization systems. This partnership is expected to reshape the professional stabilizer market by combining Freefly’s high-end cinema system capabilities with Moza’s AI-driven stabilization algorithms. The alliance aims to accelerate innovation in intelligent, adaptive stabilization solutions, enhancing performance and usability across professional and prosumer segments
- In July 2023, ZHIYUN, a global leader in professional camera and smartphone stabilizers, announced the launch of its new flagship gimbal, the CRANE 4. This launch marks a significant step in strengthening ZHIYUN’s presence in the premium stabilizer segment, with the CRANE 4 offering enhanced ergonomics, payload capacity, and advanced shooting features. The product is expected to stimulate competitive dynamics in the market and set new performance benchmarks for creators demanding high-precision stabilization tools
- In June 2023, Sachtler, a prominent German manufacturer of professional camera support systems, acquired Vinten, an Australian firm known for its precision-engineered fluid head systems. This acquisition reinforces Sachtler’s footprint in the professional broadcasting and filmmaking space and holds the potential to expand its offerings in integrated camera stabilizer solutions. The synergy between the two brands is likely to result in higher-performance, full-spectrum support systems tailored to the evolving needs of production professionals
- In September 2023, Zhiyun-Tech and Tilta entered into a strategic partnership to jointly explore co-development opportunities in the camera stabilizer and filmmaking accessory segment. This collaboration aims to merge Zhiyun’s technical leadership in stabilization with Tilta’s innovative design in camera rigs and accessories. The partnership is set to drive the creation of modular, highly compatible solutions, enhancing the flexibility and efficiency of filmmaking workflows across both consumer and professional markets
