- The global candy market is experiencing rising consumer preference for premium and artisanal products, driven by growing demand for indulgence and unique flavor experiences in both developed and emerging markets
- Increasing health awareness among consumers is pushing manufacturers to innovate with reduced sugar, natural ingredients, and functional candies fortified with vitamins and minerals, fueling product diversification and market expansion
- North America holds the largest revenue share of approximately 38.5% in 2025, supported by high disposable incomes, strong brand presence, extensive retail networks, and increasing consumer inclination towards premium and organic confectionery products in the U.S. and Canada
- The Asia-Pacific region is expected to witness the fastest growth during the forecast period, owing to rapid urbanization, rising middle-class incomes, and a growing youth population with increasing access to global candy brands in countries such as China, India, and Japan
- The Hard-Boiled Sweets segment is projected to dominate the market with a share of 41.7% in 2025, driven by their long shelf life, wide flavor variety, and growing popularity as on-the-go confectionery products among consumers globally
