“Increasing Popularity of Functional and Wellness-Boosting Beverages”
- The demand for functional beverages that offer health benefits beyond basic hydration is rapidly growing, and cannabidiol (CBD) infused beverages are gaining traction due to their potential stress-relief, relaxation, and anti-inflammatory properties
- More consumers are shifting towards beverages that offer additional wellness benefits, such as improved sleep, mental clarity, and immune support, with CBD-infused drinks becoming a key part of this growing wellness trend
- Beverage manufacturers are responding to the rising consumer preference by introducing CBD-infused functional drinks that combine CBD with other health-promoting ingredients such as adaptogens, vitamins, and electrolytes to create all-in-one wellness solutions
For instance,
- In May 2024, Canopy Growth Corporation launched a new line of CBD-infused sparkling waters, with additional ingredients such as vitamin B12 and electrolytes, targeting consumers looking for functional hydration
- In February 2024, Tilray Brands, Inc. introduced XMG Plus, a new CBD-infused energy drink, designed to provide consumers with a balanced boost of energy along with relaxation benefits
- In November 2023, NewAge Inc. expanded its CBD beverage line by adding drinks infused with turmeric and CBD, offering a blend of anti-inflammatory benefits for a health-conscious market
- As consumers continue to prioritize health and wellness, the demand for CBD-infused beverages as part of a holistic wellness routine is expected to expand, leading to the introduction of even more multi-functional beverage options across global markets.
