“Integration of Electric Vehicles (EVs) into Rental Fleets”
- A major trend shaping the car rental market is the increasing integration of electric vehicles (EVs) into rental fleets, driven by rising environmental concerns and supportive government policies on carbon emissions
- Rental companies are investing heavily in EV infrastructure, including fast-charging stations and telematics systems, to support seamless customer experiences and operational efficiency
- For instance, in September 2023, Hertz announced a large-scale partnership with Tesla and Polestar to add over 100,000 EVs to its rental fleet globally, targeting both leisure and business travelers
- Technological innovations such as mobile apps for EV rentals, AI-powered vehicle diagnostics, and real-time battery monitoring are being adopted to streamline the EV rental process
- This trend is redefining the car rental industry by promoting sustainable mobility, meeting regulatory compliance, and attracting eco-conscious consumers, ultimately ensuring a future-ready and resilient business model.
