- In May 2024, Oil-Dri Corporation of America successfully finalized its USD 46 million acquisition of Ultra Pet, a prominent player in the crystal cat litter market. The merger is expected to enhance both companies’ operational capabilities as they focus on seamless integration. By combining their expertise and shared values, they aim to deliver superior products, broaden their customer base, and solidify their market position in the pet care industry
- In February 2024, Kent Corporation’s brand, World's Best Cat Litter, collaborated with Little Big Brands to revamp its branding. The new logo and packaging feature a softer color scheme, highlighting the natural and sustainable aspects of its cat litter products. This strategic partnership aims to enhance brand visibility and resonate with environmentally conscious consumers, thereby strengthening the company's position in the competitive pet care market
- In April 2023, Kent Corporation initiated the construction of a state-of-the-art manufacturing plant in Muscatine, Iowa, covering 113,000 square feet on a 70-acre site next to the KENT Distribution Center. The facility will feature cutting-edge manufacturing equipment, dedicated research and development spaces, and ample room for future expansion initiatives. This strategic investment reflects Kent’s commitment to enhancing production capabilities and meeting the growing demand for its cat litter products
- In January 2023, Dr. Elsey's unveiled its new Smart Scoop litter box, designed to improve litter maintenance for pet parents. This innovative box is equipped with a built-in litter sensor that alerts users when it needs to be scooped. Furthermore, the device can be conveniently managed through a mobile application, allowing cat owners to stay on top of litter maintenance and ensure a clean environment for their feline friends
- In December 2022, Church & Dwight Co., Inc. announced a significant expansion of its manufacturing facility in Ohio, aimed at increasing production capacity for cat litter. This expansion involves a substantial investment in new machinery, processing equipment, and rail enhancements to optimize operations. Set for completion in 2024, the project is expected to create approximately 80 new job opportunities, bolstering the local economy and reinforcing the company's market presence
