- Category Management Software, designed to enhance retail planning, product assortment, and performance analysis, has become essential for modern retailers aiming to improve efficiency, profitability, and customer satisfaction across channels
- Rising demand for real-time data analytics, AI-powered decision-making, and collaborative supplier-retailer platforms is significantly boosting adoption across industries such as FMCG, electronics, and fashion retail
- The software’s ability to align product categories with shopper behavior, optimize planograms, and enable agile merchandising strategies makes it a vital solution in the age of digital retail transformation
- Europe dominated the category management software market with the largest revenue share of 31.26% in 2024, driven by growing demand for advanced retail planning tools, rising digital transformation across the retail sector, and widespread adoption of AI-enabled merchandising solutions
- North America is projected to witness the fastest CAGR of 13.6% from 2025 to 2032, driven by the surge in data-centric retail strategies, increased competition among consumer brands, and rising demand for real-time category insights
- The Assortment Planning segment dominated the category management software market with the largest market revenue share of 38.9% in 2024, driven by growing demand for data-driven product assortment optimization across retail stores to maximize shelf efficiency and meet consumer preferences
