- In August 2024, Nature Valley introduced its Soft-Baked Muffin Bars in lemon poppy seed and chocolate chip flavors, packaged in four packs and launched through major UK retailers Sainsbury’s and Morrisons. This product expansion enhances convenient snacking options in the market, catering to consumers seeking soft-textured, flavorful cereal bars and helping Nature Valley strengthen its presence in the competitive breakfast and snack bars segment
- In August 2024, Think! collaborated with Jessie James Decker to launch Think! MINIS Protein Snack Bars, available in seven flavors designed for on-the-go consumption with a balanced macro profile. This partnership and product innovation target health-conscious consumers looking for portable, tasty protein options, positioning Think! to capture growing demand in the protein and wellness bars category
- In April 2024, KIND Snacks expanded its product portfolio with new flavors in its Seeds, Nuts, and Fruits bar line, featuring unique combinations such as Strawberry Sunflower Seed and Dark Chocolate Raspberry Pumpkin. By emphasizing taste and nutrition, KIND’s new launches reinforce its commitment to delivering nourishing snacks, driving consumer interest in wholesome, trail mix-inspired bars and strengthening its foothold in the natural and healthy cereal bar market
- In March 2024, World of Sweets entered a partnership with Mondelez International to expand the presence of the American-origin Clif brand, ensuring broader availability through retail channels
- In January 2024, McKee Foods introduced Sunbelt Bakery chewy granola bars targeted at the vending industry, featuring a sell-by date code. The new granola bars come in three flavors: classic chocolate chip, oats & honey, and fudge dipped the chocolate chip. McKee Foods emphasizes that these products are shelf-stable and individually wrapped
