- In December 2024, THIS introduced Vegan Chicken Wings and Kyiv for Veganuary, featuring high-protein and fiber-rich products fortified with iron and vitamin B12. The Kyiv is crafted from soy and fava bean protein, filled with wild garlic butter, and coated in sourdough breadcrumbs. This launch reflects the increasing demand for plant-based alternatives, especially during the Veganuary period, aligning with the growing trend towards healthier, more sustainable eating options
- In August 2024, Bojangles unveiled Chicken Wings with House-made Ranch for a limited time, featuring marinated wings cooked to perfection and served with a choice of three sauces, including Creamy Buffalo, BBQ, and Classic. Bojangles' innovation with limited-time offerings emphasizes their commitment to providing new and exciting flavors that drive customer interest and enhance their menu’s appeal
- In October 2023, BurgerFi, owned by BurgerFi International, Inc., expanded its menu with fresh, never-frozen jumbo chicken wings in three flavors and four varieties of BurgerFi Bowls, available as permanent additions starting November 1, 2023. This menu expansion highlights BurgerFi’s focus on diversifying its offerings and meeting consumer demands for high-quality, flavorful chicken wings and healthy bowl options
- In September 2023, KFC launched Hot & Spicy Wings in the U.S. for the first time, marinated and double hand-breaded in its Extra Crispy coating, offering a crunchy texture with a fiery kick. KFC’s introduction of Hot & Spicy Wings showcases its ability to innovate within its established menu, catering to the growing consumer preference for bold, spicy flavors
- In July 2023, Pilgrim’s introduced Garlic Parm Chicken Wings, marketed as "mega meaty" wings, just in time for National Wing Day on July 29, with availability at Costco locations throughout the Northeast United States. Pilgrim’s strategic timing and product positioning for National Wing Day demonstrate their focus on capitalizing on popular events to boost sales and consumer engagement
