- In March 2024, Kitchen Xpress launched its innovative Red Chilli Powder Plus, a fusion of flavor and nutrition enriched with vitamins B12, D3, and E. This product aims to address the common nutritional deficiencies in India, particularly vitamins B12, D3, and E, as highlighted by Yuvraj Patel, the company's director
- In October 2023, Suhana Masala launched a new advertising campaign to promote its latest Chilli Powder, strengthening its spice line presence in Gujarat. The brand has curated spice powders to meet the unique flavor preferences of the region
- In March 2023, ITC Ltd.'s Aashirvaad launched a range of chilli blends tailored specifically for Karnataka. Positioned as "Crafted for Karnataka, Crafted to perfection," the product features two distinct variants to cater to the region's authentic culinary tastes
